Rich Media Can Increase Engagement Up To 1,000% in Ad Interactions
R2i infographic highlights key metrics in effectiveness of rich media ad units
BALTIMORE, May 14, 2013 /PRNewswire/ -- R2integrated has published a new infographic and detailed blog that addresses the most successful features of rich media that help boost engagement while ultimately increasing ROI.
In 2012, eMarketer reported that $15.51 billion was spent on display advertising in the U.S., demonstrating that display advertising is still an important and effective medium. A shift has occurred from the display of primarily flash banners to rich media units, which allows marketers to take advantage of interactive features that help to engage and captivate consumers. R2i details the opportunity and benchmark data for interactive features such as videos, product carousels, data capture forms, and more.
R2integrated ("R2i") is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey's.
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