THOMASVILLE, N.C., Feb. 2, 2012 /PRNewswire/ -- Rick Ware Racing (RWR), a leading professional motorsports organization announced today that is has retained General Pacific Partners, LLC (GPP) and Kevin O'Connell as the company's exclusive corporate finance and new business advisory firm for all of its professional motorsports organizations, specifically NASCAR and the Grand-Am Rolex Series.

Kevin O'Connell and GPP will work directly with Rick Ware and its executive team in company evaluations and communications pertaining to new and existing business relationships, driver development finance options, and partner based marketing and branding strategies for both public and private companies.

Team owner Rick Ware stated, "I have worked with Kevin as a team owner and driver and he clearly has broad based knowledge of the worldwide racing industry and the marketing and branding eco-systems that co-exist in this business. As our NASCAR based racing business continues to grow, and the requirements for securing and maintaining marketing and branding partners increases, we need to have a 'best practices' relationship with groups like GPP so that our business partners can capitalize on the efforts of RWR."

GPP principal Kevin O'Connell commented, "Rick manages the most progressive marketing and branding company in the North American racing industry and specializes in the platform that NASCAR provides. His return on investment formulation for his partners does not just rely on the true medium of television but is much more diversified and creative. GPP brings to RWR an understanding of capital markets, public market driven strategies, and a 'venture' type approach to business and new business development. We are familiar with entrepreneurial leaders that are comfortable living 'in front' of new trends and like to challenge their entire organizations with open minded thinking."

About Rick Ware Racing: Rick Ware Racing (RWR) has competed in every NASCAR sanctioned series, ARCA Series, the Grand-Am Rolex Series, the WMA Motocross Series, AMA Arena-Cross, Motocross and Supercross Series, and the Summer X-Games.

About General Pacific Partners: Established in 1997, General Pacific Partners, LLC (GPP) is a leading North American advisory services and public venture capital group. GPP specializes in early and developmental stage direct investments and has long-term minded investment experience, in depth capital markets knowledge, proven strategies for improving and growing private and public companies alike, and strong commitments to teamwork and accountability.

SOURCE Rick Ware Racing

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