FAIRFIELD, N.J., Nov. 21, 2012 /PRNewswire/ -- Rickland Orchards Brand, creator of the first to market Greek Yogurt Coated Granola Bar, is enhancing the Black Friday shopping experience for Toys"R"Us® and Babies"R"Us® consumers across the country on Thanksgiving night, Thursday, November 22. Rickland Orchards' widely popular Greek Yogurt Bars will be included in the toy retailers' complimentary Great Big Goody Bag, which will be provided to the first 200 people in line at each store as they eagerly wait for the doors to open at 8pm. These fiber-filled, protein-packed bars will give shoppers the energy necessary to endure the most intense and tireless shopping day of the year.
"We're thrilled to provide loyal Toys"R"Us and Babies"R"Us consumers with a better-for-you snack as they take on a full day of shopping," said Jason Cohen, CEO of Rickland Orchards.
Rickland Orchards will give away more than 165,000 free Greek Yogurt Bars nationwide on Black Friday. In addition to fueling customers standing in line, Rickland Orchards will also have prominent placement at cash registers beginning in December. A variety of bar flavors will be available for purchase in over 800 locations.
The on-premise sampling at Toys"R"Us and Babies"R"Us stores nationwide is a continuation of Rickland Orchards dedication to embracing the season of giving. To kick-off the holidays, Maria Menounos – star of Extra and face of the Rickland Orchards brand, recently hosted an event with Rickland Orchards to launch a holiday season filled with healthier snacking. In true holiday spirit, the event benefited the Shining Hope Charity and the Kibera School For Girls in Nairobi, Kenya. The evening resulted in a $20,000 donation to the Kibera School For Girls and 150,000 Rickland Orchards Greek Yogurt Bars for the children.
Rickland Orchards Greek Yogurt Bars are the perfect on-the-go, better-for-you snack for busy shoppers this holiday season. Each bar features honey-roasted granola, fruit, and nuts dipped and drizzled in Strained Greek Yogurt coating imported from Europe. Rickland Orchards is the first to offer consumers Greek Yogurt in a shelf-stable, great-tasting bar; and furthermore provide an excellent source of fiber and a good source of protein in each serving. Rickland Orchards Greek Yogurt Bars come in eight delicious flavors – Blueberry Acai, Cherri Almond, Toasted Coconut, Cranberri Almond, Apple & Honey, Orchard Peach, and new to the line - Dark Chocolate Peanut Butter and Strawberri. Averaging 150 calories per bar, they are a healthier way to gain the energy to successfully complete Black Friday shopping.
The phenomenon of Greek yogurt has spread across all consumer groups, and Rickland Orchards is staying ahead of the curve by expanding into non-traditional ways in which to enjoy Greek yogurt. Rickland Orchards also plans to create and sell additional Greek Yogurt inspired products. Rickland Orchards Greek Yogurt Bars are authorized and distributed in over 20,000 retail locations nationwide.
ABOUT RICKLAND ORCHARDS
Rickland Orchards, a wholly owned subsidiary of Natural Instincts LLC, is an innovative food company focused on making healthier products convenient and delicious through listening to buyer and consumer insights. Rickland Orchards products are sold nationally. Visit us at www.ricklandorchards.com.
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SOURCE Rickland Orchards