MALVERN, Pa., April 2, 2013 /PRNewswire/ -- Ricoh today announced it has been named a finalist in the third annual Marketo Revenue Performance Excellence Awards. The "Revvies" recognize and celebrate customers and partners that are using Marketo's marketing automation solutions to push outside the bounds of existing markets and away from entrenched players.
Ricoh has been named a finalist in the Exceptional Product Usage category.
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.
"In today's competitive environment, it's essential to provide our Sales professionals with technology to augment traditional prospecting means," said Suzanne Payer, Director, New Media & Communications, Ricoh Americas Corporation. "We launched Marketo, integrated with salesforce.com, in July 2012 and have been extremely pleased with how it has helped support our complex B2B solutions sales model – our visibility into customer segmentation by size as well as key verticals is unprecedented."
For 2013, Marketo added the new category LaunchPoint Evangelist, to recognize partners who have been early advocates for the ecosystem and delivering innovative solutions to Marketo customers. Other categories include:
- Most Successful Global Revenue Execution
- Most Dramatic Business Impact
- Exceptional Product Usage
- Most Dramatic Improvement from Switching to Marketo
- Most Innovative Integration with Marketo
- Most Impactful Use of Marketing Metrics
- Social Media Marketing Maven
- Most Dramatic Career Growth
- Most Visionary Executive
- Partner Excellence
Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Finalists will be celebrated on April 10th 2013 at the 2013 Marketo Summit in San Francisco.
"Being a Revvie finalist demonstrates Ricoh's thought-leadership and the substantial business impact they've accomplished by using Marketo," Sanjay Dholakia, CMO at Marketo. "It is the marketer's time to transform the industry and we are extremely proud of our Revvie finalists for rising and leading this charge. Congratulations to our finalists - we look forward to working with them as they continue to innovate with Marketo."
Ricoh's robust use of Marketo and its features, as well as its integration into Ricoh's sales force automation system, has provided dramatic improvement in the value of the leads going to the sales force, and the visibility and prioritization of leads has improved sales productivity.
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
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© 2013 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.
Ricoh Americas Corporation
SOURCE Ricoh Americas Corporation