VENICE, Calif., Dec. 9, 2016 /PRNewswire/ -- Billions of hours of video are captured and watched on mobile devices every day, and according to Nielsen's recent study, more than 81 million US Millennials are using smartphones to watch these videos. Social media giants Facebook and Snapchat have taken note, with each platform working to bolster its mobile video capabilities. Increasing in tandem is the desire to easily view this mobile video content on smart TVs and Over-the-top (OTT) services, which already exist in more than half of US households. However, hardware limitations, cost and challenging UIs continue to hamper this consumer demand to stream everywhere. Standing out from the streaming pack is srfr, a Venice, California-based digital media company.
"Wayne Gretzky said 'I skate to where the puck is going to be, not where it has been,'" says Dan Unger, Founder and CEO of srfr. "This mantra drives srfr's development to solve tomorrow's challenges in streaming video today."
The srfr app, which launched nationwide this fall and is free to download on iOS and Android devices, is bringing simple, intuitive and platform-universal mobile device-to-TV video streaming to the masses, and the company's founder is excited about srfr's success and direction for the future:
"Our initial goal was to build and ship a cutting-edge product that solves a key user problem, and we have been very successful at achieving this goal," says Unger. "Now, srfr is focusing on distribution through partnerships with key digital publishers who can directly benefit from integrating this ground-breaking technology. Also, our amazing development team is continuing to develop enhanced features that will be rolling out in the coming months to make the srfr experience even better."
As the demand for video everywhere continues its rapid growth, srfr is riding that wave and gaining ground as the go-to way to get mobile video content onto the big screen.
srfr, Just Watch.
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