LONDON, February 18, 2013 /PRNewswire/ --
River Island is pleased to announce the launch of the most anticipated collaboration of 2013:
Rihanna for River Island at London Fashion Week
Spring/Summer 2013 collection of clothing and accessories designed by Rihanna for River Island
Satin dresses, jersey skirts and dresses with thigh high splits, denim, tensile twill parkas, crop tops, t-shirts, fine gauge knits, jumpsuits, varsity jackets, 'barely there' sandals, ankle boots, rucksacks and snapback caps make up the collection.
Knot detailing is found on t-shirts and dresses while Rihanna's signature 'shirt tied round the waist' detailing can be found on jumpsuits, knee length skirts and the parkas, giving a casual vibe to the collection.
Buttery soft leather baseball jacket, fine gauge knit maxi dresses and military inspired over the knee boots form the Limited Edition Collection with only 200 pieces of each item being made.
Colour palettes of monochrome, navy and beige with high lights of neon make up the spring collection, while the summer collection consists of monochrome, red, floral prints, tie dye and stripes.
The show was styled by Mel Ottenberg, Rihanna's stylist and Adam Selman, her designer.
Hair by Johnnie Sapong with Bumble and Bumble and make-up by Sam Bryant with MAC.
Choreography by Les Childs and music production by Seb Chew
Show production by My Beautiful City and Cake Group and the Live Stream by Us3 productions and Live stream
The 120 piece collection encompasses spring, which goes on sale on the 5th of March and summer, which goes on sale in May at selected River Island stores globally and online; prices start from £18. Both collections will also be sold exclusively in the United States and Japan at Opening Ceremony.
River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business, River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium and Middle East and offers worldwide shipping through its website.
For more information search: Rihanna for River Island
River Island sponsors the British Fashion Council's FASH/ON FILM initiative. This scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London's position at the centre of this film revolution. http://www.britishfashioncouncil.com/content/1882/Fash/On-Film
Rihanna 's 7th studio album in seven years, UNAPOLOGETIC debuted at #1 on the Billboard 200 Albums chart this past November. UNAPOLOGETIC's arrival built on the success of "Diamonds," Rihanna's record-breaking 12th Hot 100 #1 hit. She has sold 42 million albums worldwide, achieved twelve number-one singles and won six Grammy Awards. In 2012 she took her talents to the silver screen in "Battleship" and is currently working as one of the lead voices on a DreamWorks Animation movie, "Happy Smekday." Rihanna was recently crowned the most-likeable star on Facebook.com with over 65 million 'friends' on the site. In addition, she has created a fashion empire with the successful launches of her fragrances Reb'l Fleur, Rebelle and Nude as well as two capsule collections under the Armani umbrella and collections with River Island for spring/summer 2013. Rihanna's "Diamonds World Tour", is set to take off in 2013. The forthcoming, North American tour kicks off on March 8, 2013 in Buffalo, New York. The European tour starts in Bilbao, Spain on May 26th and runs through July.
SOURCE River Island