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Rihanna Returns to Her Barbados Homeland for Legendary Loud Concert Produced by the Barbados Tourism Authority and Roc Nation

Rihanna proudly waves her native Barbadian flag at the LOUD concert in Barbados

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NEW YORK, Aug. 16, 2011 /PRNewswire/ -- On Friday, August 5, 2011, Barbadian superstar Rihanna gave a heart-felt performance to 25,000 fans in her native country of Barbados. The Barbados Tourism Authority (BTA) and Roc Nation produced the concert held at the world-renowned Kensington Oval which featured pyrotechnics, elaborate costumes and cutting edge choreography.

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Rihanna took a moment to reflect on her roots on stage, stating, "Barbados, I just want to thank you guys for your unconditional love and your support. I travel everywhere in the world and nothing feels like this place... never. And it all started like really two streets over from this oval where I grew up, where I was raised, right there in Westbury -- singing in the shower, annoying my neighbors. Now I'm back home with a full-on concert for my country. Thanks to you, Barbados!"

Rihanna has signed a multi-year deal with the BTA to exclusively promote her hometown island of Barbados as a tourist destination. The full-length concert officially kicked off the three-year deal. As a cultural ambassador for the island of Barbados, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence.

For more information on travel to Barbados, visit

SOURCE Barbados Tourism Authority


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