Rio Home Fashions and kathy ireland Worldwide Partner for kathy ireland Home® Brand

Sep 12, 2011, 05:00 ET from Rio Home Fashions

CITY OF INDUSTRY, Calif., Sept. 12, 2011 /PRNewswire/ -- Rio Home Fashions, an industry leader in basic bedding, memory foam and home textiles, is proud to announce it has signed a licensing partnership with kathy ireland Worldwide® aimed at building a new product category in basic bedding for the kathy ireland Home® brand.

(Photo: http://photos.prnewswire.com/prnh/20110912/LA65924)

Rio Home Fashions will offer a complete line of kathy ireland Home® basic bedding products including memory foam bed pillows, memory foam mattress pads and toppers, fiber and feather beds, comforters, mattress pads and bed pillows. Additionally, the partnership will expand into the Hospitality industry and offer designs within the kathy ireland Home Acafe Society and kathy ireland Home Jardin collections. All designs will provide comfort, luxury, practicality and indulgence while finding its own unique style within the kathy ireland Home® brand.

"Rio Home Fashions is committed to joining Kathy in her mission of 'finding solutions for families, especially busy moms,'™ by providing new and exciting ways to enhance and improve the quality of each consumer's sleep experience," says Matt Caccioppo, Executive Vice President of Sales and Merchandising for Rio Home Fashions.

"We're very excited and proud to have the opportunity to work with Kathy and the wonderful team at kathy ireland Worldwide®. Not only will we be looking for basic bedding solutions for the busy mom, but we will strive to provide the best and newest technology, mixed with the latest innovation available, in all our kathy ireland Home® basic bedding products. Our strength as a company combined with the business and design leadership and brand recognition that Kathy herself and the kathy ireland Worldwide® team brings to this partnership is very exciting," said Caccioppo.

"Everyone at kathy ireland Worldwide is delighted to join the extraordinary team at RIO Home Fashions. This alliance will make it possible for our designs in linens for home and the hospitality markets to be launched and make a true difference for customers. RIO Home Fashions has embraced our mission of '...finding solutions for families, especially busy moms,' '... finding solutions for people in love' and '...finding solutions for people in businesses.' We are fortunate to have found a company that shares our core values and is so committed to making a difference in this important category. We look forward to a long and rewarding association," says Kathy Ireland, CEO and Chief Designer of kathy ireland Worldwide."

About Rio Home Fashions

Rio Home Fashions, Inc. is a third-generation family-owned home textiles company. Established 35 years ago in China as a cut and sew factory, Rio Home Fashions has grown to supply almost all the major US textile companies, as well expanding its success by adding its own dedicated and knowledgeable sales team and its own west coast distribution center making it a proven industry leader in manufacturing, marketing, merchandizing, supply chain management and distribution. 

Rio Home Fashions was one of the earliest companies to introduce a complete line of memory foam bedding to the US market. Their extensive knowledge of memory foam and sleep science continues to help Rio create the best in comfort solutions with unique and innovative product offerings.  

Today Rio Home Fashions offers a complete line of basic bedding products, including sleep pillows, mattress pads and toppers, memory foam mattresses and products, down and down alternative comforters, blankets and throws. Since Rio understands both the US market and manufacturing in China, the company is able to source and offer a variety of products to their customers.

Rio Home Fashions has its home office and west coast distribution center located in the City of Industry in greater Los Angeles, California and maintains a showroom in New York City. Rio directly operates and has joint-ventures in cut and sew and memory foam factories in China.

About kathy ireland Worldwide®

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded in 1993 by CEO and Chief Designer, Kathy Ireland. The mission statement of kiWW® is "...finding solutions for families, especially busy moms."™ kiWW® turns to design experts in many areas, kiWW® Brand Solutions include kathy Ireland Home ®ACafe Society by Chef Andre which addresses cooking and entertaining and kathy Ireland Home® Jardin JduJ by Nicholas Walker, which celebrates the garden's of the world and brings the outdoors in. Forbes.com names Kathy Ireland one of the 20 Best-Branded Women on Twitter.  Forbes Magazine reports that kathy ireland Worldwide® (kiWW®) is a "design empire which grosses over 1.4 billion dollars annually in retail sales." 2010 License Global Magazine names kathy ireland Worldwide #28 most powerfully licensed brand globally.

kathy ireland Worldwide® products include furniture, flooring, lighting and accessories, window treatments, home office and entertainment, leather and microfiber, upholstery, infant, youth and adult top of bed, bedding, candles, hand-painted fine porcelain, decorative shelving, fine jewelry, apparel, Bridal Gowns, Mother of the Bride, and Special Occasion gowns, fresh-cut flowers, skin-care for men and women, wall coverings, ceiling fans, mattresses, totes, hand bags, travel bags, frames, wall decor, clocks, Design It Yourself jewelry and crafting supplies, kitchen and bath cabinetry, decorative surfaces, infant furniture, Ready to Assemble (RTA),wigs and hair extensions, real estate, vacation events, wedding  program licenses, music and film licenses, publishing and greeting cards. Kathy serves as Chief Designer for Window World, America's largest home renovation company. Kathy is the author of six books: Powerful Inspirations: Eight Lessons that Will Change Your Life, Real Solutions for Busy Moms: Your Guide To Success and Sanity, Real Solutions for Busy Moms Devotional: 52-God Inspired Messages for Your Heart and children's books: What Do Mommies Do?, An Angel Called Hope and Mona's Favorite Words.

kiWW® maintains offices and design studios in Los Angeles, Rancho Mirage, and Santa Barbara, CA, Hawaii and Israel. Additional information is available at www.kathyireland.com.

SOURCE Rio Home Fashions