LOS ANGELES, Feb. 9, 2017 /PRNewswire/ -- Cause-marketing is not new. In fact, in 1983 American Express coined the term Cause-Related Marketing when it was running a campaign to restore the Statue of Liberty. Although not new, cause-marketing has now moved to the forefront with 97% of marketing executives believing that it is an essential business strategy*. Millennials are really driving this as 89% decide what to buy and where to shop based on a brand's social responsibility*. However, since many Millennials don't trust traditional advertising, the missing link was an authentic environment in which to showcase these socially responsible campaigns.
RipeDaily Media has solved this problem by creating the first cause-related ad network to focus on socially conscious Millennials. Partnering with a curated group of premium publishers, the network reaches an engaged and passionate audience:
- 11.2+ million monthly visitors
- 52% are 18-35, the largest group driving socially conscious commerce
- 67% are college educated
- Active social media followings on Facebook, Instagram, Linkedin that are receptive to cause-related marketing
- High-quality and trusted content delivered via website, mobile web, apps and social media
Formed by a veteran ad sales and marketing team with a wide range of experience working with Fortune 500 companies, RipeDaily aims to unite cause-related sites in order to raise social consciousness about the issues that matter. RipeDaily has joined sites that center around topics like climate change, animal welfare, the intersection between business and the environment, and living and eating sustainably. Each site in RipeDaily's network delivers the information in a unique way, but the common denominator is the passion and the activism of the audience.
In order to ensure that the marketer's message fits authentically within the content of the sites, RipeDaily works with both the clients and the publishers to develop campaigns that engage the audience with a focus on native advertising and sponsored content.
*Cause Marketing Forum
*Cone Communications Study
Nil Zacharias at One Green Planet:
"As the founder of One Green Planet (OneGreenPlanet.org), a cause-driven digital media platform that captures the largest segment of eco-conscious millennials, I'm committed to helping people make everyday choices that provide them with the maximum benefit while having minimum negative impact on our planet. I'm excited to be part of a network of publishers who are driven by similar goals. Together, we have the power to reach and influence a large audience of socially conscious consumers."
Donnovan Andrews CEO of Overture and board advisor for Ripe Daily:
"Based on my 15 plus years of working with many large brands and their agencies, I have seen first-hand how cause-marketing has become an integral part of many clients' overall strategy. The RipeDaily Ad Network is a perfect environment to connect socially responsible brands with an aggregated audience of socially and environmentally conscious consumers."
- RipeDaily Media website
- One Green Planet
- Triple Pundit
- Global Animal
RipeDaily is based in Los Angles and was formed in August 2016. The company name was derived from four strong elements found in all social conscious living – Responsibility, Involvement, Passion and Engagement. The RipeDaily ad network is comprised of six socially conscious sites – One Green Planet, Grist, Triple Pundit, Global Animal, Earth911, and Mongabay.
Patricia Neuray – 917-748-7127, firstname.lastname@example.org
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SOURCE RipeDaily Media