LOS ANGELES, March 14, 2017 /PRNewswire/ -- RipeDaily Network, which launched the first premium ad network to target socially conscious millennials, has formed a new Advisory Board to help guide the company's 2017 strategy. "We are excited about welcoming these six industry veterans who have a range of expertise in digital advertising, cause marketing and conscious capitalism," said Patricia Neuray, who along with Nick Chang and Kate Jordan is a co-founder of RipeDaily Network. "These board members not only have successful track records in business but also are passionate about social issues and the importance of giving back."
Advisory Board members include:
Ryan Scott, Founder and CEO of Causecast. "As the founder of a company devoted to helping employees give back to their communities, I see tremendous value in providing a service for companies to showcase how they give back through the massive power of marketing."
Maureen Barry, Chief Commercial Officer at Alliance Abroad Group. "While a managing director at ad agency GSD&M, I saw a huge increase in the number of advertisers using native advertising and sponsorships as a part of their marketing strategy. Marketers are again starting to value the importance of story-telling over spreadsheets and that is even more necessary when companies are trying to associate ethical values with their brand."
Craig Wax, EVP at Magid Associates. "The timing to launch this network could not be better. Nine in ten millennials1 decide what to buy based on a brand's values, and they want to see that message showcased in an authentic environment, which is one of the reasons that native ad budgets are projected to climb to $21 billion in 20182. Giving marketers the opportunity to reach this influential audience, in an environment where their message will resonate, gives RipeDaily Network a huge advantage."
Donnovan Andrews: Founder and CEO of Overture Global. "I believe that marketers are going to start gravitating more towards content sponsorship opportunities. 91% of consumers think display ads are more intrusive than they were two years ago3. The RipeDaily Network solves that problem by associating brands with relevant content in an uncluttered and authentic environment."
Jason Lehmbeck: GM, Search at Criteo. "The combination of cause related topics and native advertising has great potential to deliver highly relevant and actionable consumer experiences on par with combining data and performance advertising."
Richard Qiu: VP Business Development at Udemy. "I really respect the journalistic integrity of the publishers within the RipeDaily Network. Consumers are looking for ways to make a difference. These publishers are helping to educate them about the benefits of green living and healthy eating and they are reaching them through a variety of channels such as mobile web and social media in addition to their web properties."
About the RipeDaily Network
RipeDaily Network is a curated group of premium content sites that focus on social issues—environmental responsibility, organic food, sustainable living and animal welfare—that matter deeply to consumers. The network provides simultaneous brand reach across the web, mobile web and social media.
In addition to ad placement, our services include producing bespoke creative, developing customized programs such as contests, network take-overs, native advertising, sponsored content and leveraging social influencers on all channels.
RIPE stands for responsible, involved, passionate, engaged. "Those four words exemplify both our audience and the marketers that advertise with the network," said Kate Jordan, Co-founder of RipeDaily.
The RipeDaily Network includes Earth911.com, Grist.org, GlobalAnimal.org, MongaBay.com, OneGreenPlanet.org and Triplepundit.com.
Full bios of the RipeDaily Network Advisory Board:
For more information:
917-748-7127 or email@example.com
- Cone Communications
- Business Insider
- Hubspot 2017
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SOURCE RipeDaily Media