The partnership brings together a company that's an expert at optimizing spend offline with a company that's doing the same online, using robust analytics to deliver highly relevant, consistent messages at scale and across print and digital channels.
Quad/Graphics President, Chairman and CEO Joel Quadracci shared, "Now more than ever, marketers are looking for partners to help them orchestrate and measure the effectiveness of their marketing initiatives across digital and traditional channels. Quad has been focused on this market need by investing in and strategically complementing the offering of our multichannel agency, BlueSoho. Now, by combining Rise's digital expertise with BlueSoho's existing multichannel offerings, we will be able to offer campaigns that are more relevant, and better integrate online, offline and in-store programs to increase consumer response and revenue."
Added Eric Ashworth, President of BlueSoho and Executive Vice President of Product Solutions and Market Strategy for Quad, "Our partnership to date with Rise has proven very successful, and through this investment we will be better positioned to orchestrate complex, cross-media programs to give marketers improved predictability and control over the variables that drive consumer response. We consider this an important step in the evolution of BlueSoho and Quad's ability to produce comprehensive marketing solutions for our blue chip roster of clients."
The convergence of traditional and digital marketing continues to rapidly increase. Marketers' ability to strategically coordinate multiple channels to reach the right individuals at the right time with the right message will help Quad's and Rise's clients invest marketing dollars more effectively and create seamless experiences for consumers.
About Rise Interactive
Rise Interactive is a digital marketing agency specializing in media, analytics and customer experience. The agency's proprietary Interactive Investment Management® approach uniquely helps clients see, shape and act on opportunities across the entire digital landscape. Rise is a strategic partner, helping Fortune 500 brands make smarter marketing investment decisions and create more relevant experiences for their customers. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
At the forefront of innovation for 45 years, Quad/Graphics (NYSE: QUAD) is a leading print and marketing services provider focused on helping brand owners market their products, services and content more efficiently and effectively across media channels. With locations throughout North America, South America and Europe, Quad has the resources and knowledge to help its clients perform better in today's rapidly changing world through the integration of print products with complementary services to improve efficiencies, reduce costs, create engagement, lift response and increase revenue. Quad provides a diverse range of print and related products and services to a variety of clients in distinct vertical industries, including but not limited to retail, publishing and healthcare. For more information, visit www.QG.com or follow the company on Twitter @quadgraphics.
BlueSoho, a wholly owned division of Quad/Graphics, is an integrated marketing agency that bridges the gap between analog and digital channels to transform marketing investment into results-driven, revenue-generating programs for retailers, publishers and healthcare companies. BlueSoho helps marketers and brand owners deliver more personal, relevant brand experiences by engaging consumers at the right place and time using a strategic combination of online and offline channels. For more information, visit www.blue-soho.com.
Senior Vice President of Marketing, Rise Interactive
Vice President of Marketing & Communications, Quad/Graphics
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SOURCE Rise Interactive