CHICAGO, Sept. 19, 2016 /PRNewswire/ -- Rise Interactive, an award-winning digital marketing agency, today announced a partnership with unbundled, a creative company specializing in branding and "The Big Idea." The partnership will combine unbundled's powerful creative offerings with Rise's data-driven approach to strengthen their marketing strategy and customer experience capabilities.
Unbundled, founded by Cheryl Berman, former Leo Burnett North America chairman and chief creative officer, takes a multi-sensory approach to help clients creatively brand their identities and products. She held Leo's original job and was the first woman ever elected to their board of directors. She has personally worked on award-winning and highly successful "big ideas" for such notable brands as McDonalds, Disney, Hallmark, Coca-Cola, Kraft Foods, and ConAgra. Earlier this year, Cheryl Berman was appointed to Rise's advisory board.
"Our companies share a common vision of helping clients create more meaningful connections with customers through creative thinking, design, and data-driven insights," said Jon Morris, founder and CEO of Rise Interactive. "Since becoming a board member, Cheryl has already made a positive impact on our company and clients. So, formally joining forces with her firm just makes sense."
Rise's customer experience practice focuses on creative design, web and mobile development, and content marketing. By bringing together a diverse team of strategists, analysts, and designers, Rise can plan, produce, and optimize the creative components needed to make meaningful connections with customers. The agency's data-informed-design approach to the customer experiences process is set up to delight customers along every stage of the digital journey.
Unbundled's unique approach to branding, created by longtime advertising executive, Berman, combined with Rise's data-driven customer experience capabilities will enable the two companies to complement each other and function together to turn "big ideas" into measurable actions and confirmed success for clients. Through the partnership, the two companies will go beyond the traditional approach to marketing and prove the value of their creative branding efforts with a data and analytics focus.
"I'm looking forward to working with an agency so focused on innovation and a strong commitment to client success. I believe Rise is the place where 'big ideas' will get activated in the best possible way. The personality and culture at Rise are similar to what I felt at Leo Burnett almost two decades ago when it was a privately held company," Berman added. "Compared to the bureaucratic world of holding companies today and the shrinking of iconic agencies, Rise is a breath of fresh air representing the real future of marketing."
Rise Interactive is a digital marketing agency specializing in media, analytics, and customer experience. The agency's proprietary Interactive Investment Management® approach uniquely helps clients see, shape, and act on opportunities that others cannot. Rise is a strategic partner, helping leading brands like ULTA Beauty, PANDORA, Atkins Nutritionals, and others make smarter marketing investment decisions and create more relevant experiences for their customers. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
Unbundled is a no frills low overhead creative company specializing in high quality strategic and creative expertise. It starts with branding to create that perfectly differentiated place a brand can live. From there unbundled moves to "The Big Idea" and creative content, giving brands the power to leapfrog competitors. For more information, visit www.unbundledcreative.com.
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SOURCE Rise Interactive