The Board is comprised of five leaders who have made a significant impact in their respective fields: Cheryl Berman, David Friedman, Chris McGowan, Andrew DeGuire, and Jack Kraft. Each play an active role and are regularly involved in the agency's operations.
As former chairman and chief creative officer of Leo Burnett USA, Cheryl Berman was responsible for some of the agency's most successful and famous marketing campaigns. During her tenure, she was named Chicago's Ad Woman of the Year in 1997 and was featured in Ad Age as one of the 100 most influential women in advertising in 2012. Given Berman's passion for the creative process, her leadership and guidance for Rise's growing customer experience practice will be instrumental. "Rise is a breath of fresh air. The ability to combine the agency's analytical acumen with my creative expertise offers a unique solution for today's marketers," shared Berman. "I am truly excited to help integrate world-class creative at all levels, as I believe Rise represents the real future of marketing."
David Friedman brings over 25 years of experience helping brands achieve digital marketing success. Previously, Friedman served as president of marketing for Sears Holdings, where he oversaw both the Sears and Kmart marketing divisions. After his time at Sears, Friedman spent 11 years in executive roles at Razorfish, one of the world's largest interactive agencies. Friedman shared, "What drew me to this position at Rise was the ability to tap into my brand side and agency services background to create a new breed of marketing service provider. I'm thrilled to play a part in the next chapter of Rise's journey."
Christopher McGowan has been a private equity and venture capital investor for 22 years, and his savvy financial background makes him well suited to advise Rise, which borrows many of its practices from the financial industry. His influence strengthens Rise's ability to help clients make smarter marketing investments. McGowan, the general partner of CJM Ventures and an adjunct professor at the University of Chicago's Booth School of Business, previously worked at Madison Dearborn Partners as a managing director, co-heading the private equity firm's basic industries practice. In his role on the board, McGowan will advise on strategic investments to ensure long-term growth and innovation at the agency. McGowan shared, "It has been a pleasure to watch Jon bootstrap Rise into an industry leader at the cutting edge of interactive marketing management, and I am proud to be helping Rise reach its next level of growth."
Andrew DeGuire brings over a decade of experience in business development and mergers and acquisitions. Prior to his current role as vice president of mergers and acquisitions and corporate development for global printing company, Quad/Graphics, DeGuire was vice president of business development and global growth for the building efficiency division of Johnson Controls, Inc., a Fortune 100 company. In his role, he orchestrated a $2.5 billion joint venture with Japan's Hitachi Ltd. that created the world's largest commercial air conditioning provider in 2013. DeGuire will advise Rise on strategies that will help fuel the growth of the agency.
Jack Kraft is a long-time advisor to both Morris and the agency. Formerly a vice chairman and chief operating officer of Leo Burnett Company, Kraft spent 20 years playing an instrumental role in the growth of the agency. Jon Morris shared, "Jack has been a mentor of mine since the start of Rise. His extensive media background and experience building world-class organizations allows us to create the right foundation to be successful in the long-term."
"Given our current stage of growth, the formation of this advisory board allows us to focus on making the right decisions for our clients, employees, and business," added Morris.
Rise Interactive is a digital marketing agency specializing in media, analytics, and customer experience. The agency's proprietary Interactive Investment Management approach uniquely helps clients see, shape, and act on opportunities that others cannot. Rise is a strategic partner, helping leading brands like ULTA Beauty, PANDORA, Atkins Nutritionals, and others make smarter marketing investment decisions and create more relevant experiences for their customers. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
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SOURCE Rise Interactive