Rita's Italian Ice Introduces York™ Peppermint Holiday Treats The Popular Peppermint Candy is a First-time Rita's Holiday Flavor Featured in York™ Peppermint Shakes and York™ Peppermint Sundaes beginning November 2, 2012

TREVOSE, Pa., Nov. 2, 2012 /PRNewswire/ -- Rita's Italian Ice, the United States' largest Italian Ice concept with over 625 outlets in 19 states, announced today their newest additions just in time for the holidays, a uniquely refreshing taste of cool peppermint and smooth dark chocolate, York™ Peppermint flavored Milkshakes and Sundaes will debut in stores November 2, 2012. This new holiday flavor, York™ Peppermint, tastes just like the popular dark chocolate peppermint confection, and is featured in Rita's new York™ Peppermint flavored Milkshake and York™ Peppermint flavored Sundae for a limited time.  Visit your local Rita's now and discover these new holiday favorites through December 31st!

"York™ Peppermint is the perfect holiday flavor for our amazing milkshakes and sundaes," said Jonathan Fornaci, chief executive officer, Rita's.  "There is nothing better than cool peppermint and smooth dark chocolate flavors to welcome the holidays!"

Rita's Italian Ice is also offering a Free Treat for all guests that purchase a $10 Rita's Gift Card between November 1 and December 31, 2012. Rita's Gift Cards can be purchased online at www.ritasice.com or by visiting your local Rita's. See the website for promotional details.

With its motto, "Ice, Custard, Happiness," Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious custom treats.  For a list of store locations please visit us on the web at www.ritasice.com.

About Rita's Franchise Company
Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 19 states with over 625 outlets. Rita's presently has international locations opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty flavors, Old Fashioned Frozen Custard, Milkshakes, layered Gelati as well as its signature Misto® and Blendini® creations. With its motto:  "Ice, Custard, Happiness," Rita's is dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012.  For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com

SOURCE Rita's Italian Ice



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