River Island Hosts Pacha Pop Up Shop
LONDON, June 11, 2013 /PRNewswire/ --
River Island is hosting a pop up shop in Ibiza to celebrate our second collaboration with Pacha.
The store will be open in Ibiza Town until September, stocking the new range of premium beachwear and accessories. It follows the recent pop up shop at the Pacha Festival in Amsterdam which proved a hit with festival-goers.
This summer's collection features the signature cherry motifs, bright colours and embellishment that shoppers loved in the inaugural range. For SS13 they are updated with eye-popping fluoro shades and pastel tones nodding to two of the season's biggest colour stories.
Key pieces include beaded kimonos and bustier style bikinis which are perfect for the beach. Cover ups including the embellished women's playsuit and trousers are versatile pieces to take ladies from beach to bar in style.
Not content with providing the perfect holiday wardrobe, Pacha is also supplying the soundtrack to summer with their exclusive Pacha River Island mix - available to download for free from our Style Insider blog.
The second Pacha collection is available on riverisland.com, in selected stores and the Ibiza Town pop up store now.
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SOURCE River Island