LONDON, October 5, 2012 /PRNewswire/ --
River Island launched their new men's clothing collection, Life of Tailor with an exclusive press event at London's Hospital Club last week.
Journalists and bloggers gathered at the venue to sip on a Tom Collins whilst taking a look at the new tailoring range, before watching the original Ocean's Eleven film - one of the inspirations for Life of Tailor.
The Life of Tailor collection was a hit with the press and bloggers alike.
A La Male say: "As River Island move from strength to strength with their menswear it's this collection that has us flagging the formal events in our calendar just so we have an excuse to don some of this slick apparel."
Life of Tailor is River Island's new line of premium formalwear that takes inspiration from age-old Savile Row tailoring traditions. The range focuses on razor-sharp suiting with notable attention to detail.
Using Italian sourced cloths and exquisite linings, the collection of slim fit suits, knitwear, coats, shirts, and accessories are constructed with refined techniques to give the pieces a slick finish.
Life of Tailor is available in selected stores and online.
SOURCE River Island