LONDON, April 26, 2013 /PRNewswire/ --
River Island has unveiled an interactive video on their Style Insider blog to give customers an insight into the spring-summer ad campaign.
With 'The Morning After' concept, the lead video tells the story of what happened the morning after our ad campaign shoot in LA, showcasing more of what the SS13 collection has to offer over the coming months.
Pop-up annotations and the option to 'Click to Explore' take shoppers behind the scenes of the ad campaign shoot. The extra video content includes our models' audition tapes, closer looks at the key trends and even a dog cam. This exclusive video shows a peek at the Spring Summer campaign shoot through the eyes of our cute canine recruit.
All of the videos show the new women's and men's collections in action with swimwear and bikinis, holiday essentials and casual wear featuring prominently. With the glamorous backdrop of a lavish LA mansion, the video uses a fun narrative to showcase the season's leading trends to full effect.
Customers can also win £100 to spend on their spring-summer wardrobe when they enter our competition related to the ad campaign video. To view the spring-summer ad campaign video and interactive content visit River Island's Style Insider blog.
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SOURCE River Island