River Island's New Holloway Road Collection Available Now

LONDON, October 9, 2012 /PRNewswire/ --

Following the success of last year's inaugural Holloway Road collection, River Island have brought the heritage label back for 2012 with a new range of hardworking clothes for the modern man.

The Holloway Road range takes its name from the location of the first shop River Island's founder Bernard Lewis , opened in 1948.

Drawing from the Lewis family's strong fashion heritage and tradition of well made, quality garments, Bernard's son and River Island Menswear Buyer, Sam, developed the Holloway Road collection.

Lewis Separates, Bernard's original brand which has evolved over sixty years to become River Island , sold pieces made from quality fabrics with unique details. This design ethos has continued through to Holloway Road where classic garments are given a contemporary twist. This season's Holloway Road collection features lots of hard-wearing outerwear separates and classic-cut tailoring with a modern twist. Expect quilted gilets and worker jackets alongside heritage flannel shirts and lace up shoes and boots. Authentic, rugged denim and jersey essentials also feature to give the collection a practical yet contemporary edge.

The Holloway Road range is available in selected stores and online at riverisland.com.

SOURCE River Island