FAIRFIELD, N.J., Oct. 25, 2016 /PRNewswire/ -- Road Crew Crunch® Brand, creator of chocolate-based snack mixes, has been named this year's winner of 'Likeliness to Buy' in the Chocolate / Candy Category by Convenience Store Decisions®. The award was presented last week in Atlanta, GA at the NACS Show, the premier industry event for convenience and fuel retailing.
"We are honored to receive this award and be recognized in a highly competitive confectionery category, particularly amongst nearly century old brands such as MARS® and Hershey®," said Jason Cohen, Co-CEO of Halen Brands, Inc.
The NACS Show draws an average crowd of nearly 24,000 attendees from over 60 countries each year. "We are proud to make a mark at this show, where thousands of new products are launching in categories such as foodservice, snacks, sweets, beverages, and more. With the convenience channel also eagerly embracing the better-for-you movement, we are thrilled to offer indulgent snacks that meet this consumer need," said Cohen.
Road Crew Crunch® is a sweet & salty snack mix that boasts quality, value, and taste. A unique twist on the traditional cluster-style snack, each bite of "crunch" is a different combination of ingredients. The base of the snack mix is comprised of pretzels, nuts, fruit and cereal. These base ingredients are then generously coated in rich chocolate and creamy peanut butter coatings. We've combined all your favorite snacks into one great tasting, outrageous snacking experience packed with flavor and texture.
Road Crew Crunch® is available in four distinct flavors – Milk Chocolate Mile, Peanut Butter Pass, Dark Chocolate Detour, and Toasted Coconut Turn. Each flavor is made with Non-GMO, Gluten Free, and Fair Trade Certified™ ingredients, and never contains any artificial colors, flavors or preservatives.
ABOUT HALEN BRANDS, INC.
Halen Brands, Inc. is a privately held operating company founded in January 2015 by Jason Cohen and Leigh Feuerstein focused on the management of consumer packaged goods, with an emphasis in the food segment.
Halen Brands, Inc. has made strategic investments in Road Crew Crunch®, Chef's Cut Real Jerky®, and Core Hydration® brands.
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SOURCE Halen Brands