AUBURN HILLS, Mich., June 23, 2016 /PRNewswire/ --
- August 19 Roadkill Nights event takes over new M1 Concourse in Pontiac from noon to 10 p.m. with drag races, thrill rides, giveaways and more
- Cash purse totaling $19,000 will be awarded to the quickest Dodge cars, Dodge body and Dodge-powered cars only
- Event FREE to spectators; participants may register a vehicle at www.roadkill.com/PR
- Roadkill Nights expanded to two cities this year; June 18 event in Kansas City drew nearly 12,000 attendees
- August 19 Pontiac event expected to be even bigger with legal street racing; early registration is encouraged
"Flashlight" drag racing is back, but this time it's on Woodward Avenue ... and it's legal. Registration is now open for the much anticipated Michigan return of the "Roadkill Nights Powered by Dodge," TEN: The Enthusiast Network's popular drag racing event and car festival, which drew more than 10,000 performance enthusiasts to its inaugural event last year alone.
This year's event, taking place on August 19, 2016, is bigger and better, with a new, larger location at the M1 Concourse in Pontiac, Mich., a cash purse totaling $19,000 and legal street drag racing on Woodward Avenue.
"Woodward is one of (if not the) most famous 'Muscle Car Corridors' in the country and, as far as we know, this is the first time ever that street racing on it will be legal," said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT – FCA, North America. "Drag racers will be able to show their muscle when Woodward is closed from South Boulevard to Rapid Street in Pontiac to create what is sure to be an epic kick off to the weekend's cruise events."
Leading the races will be David Freiburger and Mike Finnegan, co-hosts of ROADKILL, the most-viewed YouTube automotive original series in the world.
"This event is uniquely Roadkill. We are racing in a spot no one else would dare to run all in the name of fun. Show up and you'll see Roadkill cars, come and spend time with us and have the time of your life," said Mike Finnegan.
Additional celebrity guest appearances include Richard Rawlings of Dallas' Gas Monkey Garage and the Discovery Channel's "Fast N' Loud" TV show.
Open from noon to 10 p.m., the Aug. 19 "Roadkill Nights Powered by Dodge" event includes thrill rides in Dodge Viper, Dodge Challenger SRT Hellcat and Charger SRT Hellcat vehicles, a Show 'n' Shine area, Roadkill stunts and exhibitions, as well as live music, food trucks and much more.
"We're excited about hosting 'Roadkill Nights' as one of the main events during our newly branded 'Pontiac Power Week' festival," said Mayor of the City of Pontiac Deirdre Waterman.
Following the huge success of the inaugural event held in Michigan last year, TEN: The Enthusiast Network's "Roadkill Nights Powered by Dodge" was expanded to two cities in 2016. The first stop, June 18 at Kansas Speedway in Kansas City, Kansas, drew nearly 12,000 spectators.
With first-time legal street racing on Woodward Avenue, this year's Pontiac, Mich., Roadkill Nights event is expected to be even bigger. Early registration at www.roadkill.com/PR is encouraged.
Fans can follow the action for both Roadkill Nights events at hashtags #Roadkillnights and #poweredbydodge.
Roadkill Nights Registration Information
Registration is open at Roadkill.com/PR. General admission to the event is FREE for spectators. Participants may register a vehicle for drag racing and the Show 'n' Shine at the site.
Pricing is as follows and spaces are limited:
- Drag Racing: $50 per vehicle, all makes are welcome
- Show 'n' Shine: FREE
- VIP Packages: $150 per person and includes one spot to compete in the drag race, personal meet-and-greet with Mike Finnegan and David Freiburger, photo opportunities and a VIP swag bag.
Street racing can have serious legal and safety risks. Both ROADKILL and Dodge want enthusiasts to enjoy performance driving in a safe, controlled environment, run by professionals with vehicle safety inspections, driver evaluations and track safety.
The ROADKILL brand delivers a one-of-a-kind taste of "Automotive Chaos Theory" and features authentic gearheads David Freiburger and Mike Finnegan in a variety of mediums, including the world's most-viewed YouTube automotive original series, Roadkill Nights branded events, a quarterly magazine and a brand-new series "Roadkill Garage," now available on Motor Trend OnDemand.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world's premier trans-media network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.
Follow Dodge, SRT and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/dodgeofficial or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/pentastarvideo
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/roadkill-nights-powered-by-dodge-brings-legal-drag-racing-to-woodward-ave-at-m1-concourse-on-august-19-300289217.html
SOURCE FCA US LLC