AUBURN HILLS, Mich., May 17, 2016 /PRNewswire/ --
- Pop-up car festival and drag racing event expands to include Kansas Speedway in Kansas City, Kan., and Woodward Cruise Week in Pontiac, Mich.
- High-octane events promise grudge-match drag racing, SRT Hellcat and Viper thrill rides, show cars, celebrity appearances, live music and more
- The stakes are raised this year as TEN: The Enthusiast Network is giving away cash prizes to drivers of Dodge cars who finish in first, second, third and fourth place at each event
The Dodge brand is again sponsoring TEN: The Enthusiast Network to expand "Roadkill Nights Powered by Dodge," the popular drag racing event and pop-up car festival, which will be even bigger and better for 2016.
Following a hugely successful launch during the Woodward Cruise Week near Detroit last year, even more muscle is being put behind Roadkill Nights, expanding to two cities in 2016. Stops this year include the Kansas Speedway in Kansas City, Kan., June 18, and the Woodward Cruise Week in Pontiac, Mich., Aug. 19. Screaming fast eighth-mile times will be rewarded, as TEN will give cash prizes to drivers of Dodge cars who finish in first, second, third and fourth place at each event (details at Roadkill.com/Events).
"When more than 10,000 performance enthusiasts flooded the gates at the first 'Roadkill Nights Powered by Dodge' event at last year's Woodward Cruise Week, we promised the event would be back, and it is," said Tim Kuniskis, Head of Passenger Car Brands — Dodge, SRT, Chrysler and Fiat, FCA — North America. "Even more than a pure enthusiast event filled with drag racing, thrill rides and live music, Roadkill Nights gets people off the streets and onto a track run by professionals, so they can really show how their hot rods perform in a more controlled environment."
The first event kicks off in Kansas City, Kan., on Saturday, June 18, from 1 p.m. to 10 p.m. The Sunflower State's first hot rod, pop-up car festival and drag racing event will take place on Pit Road at the Kansas Speedway. Additional activities include:
- Open-run drag racing with a manufacturers' midway
- Dodge Thrill Rides, which give participants the opportunity to ride along with professional drivers in new SRT Hellcat and Viper vehicles
- Show 'n' Shine area
- Live music
- Food trucks
- Premium giveaways
Kansas City Registration
General admission to the event is free for spectators. Participants may register a vehicle for drag racing and the Show 'n' Shine at Roadkill.com/Events. Pricing is as follows:
- Drag Racing: $50 per vehicle, all makes are welcome
- Show 'n' Shine: FREE
- VIP Packages: $150 per person and includes one spot to compete in the drag race, personal meet and greet with Mike Finnegan and David Freiburger, photo opportunities and a VIP swag bag
In August, Roadkill Nights returns to Pontiac, Mich., on Friday, Aug. 19. Additional details will be announced in the coming weeks.
The Roadkill brand delivers a one-of-a-kind taste of "Automotive Chaos Theory" and features authentic gearheads David Freiburger and Mike Finnegan in a variety of mediums, including the world's most-viewed YouTube automotive original series, Roadkill Nights branded events, a quarterly magazine and a brand-new series, "Roadkill Garage," now available on Motor Trend OnDemand.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as Motor Trend, Automobile, Hot Rod, Surfer, Transworld Skateboarding and GrindTV. With more than 50 publications, 60 websites, 50 events and 1,000 branded products, TEN delivers both the world's largest audience in the automotive category and the world's largest action/adventure sports media platform. TEN inspires enthusiasts to pursue their passions. Visit www.enthusiastnetwork.com for more information.
About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.
Follow Dodge, SRT and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/dodgeofficial or www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/pentastarvideo
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/roadkill-nights-powered-by-dodge-is-back-and-bigger-than-ever-additional-stop-added-for-2016-300269968.html
SOURCE FCA US LLC