BUFFALO, N.Y., Nov. 19, 2015 /PRNewswire/ -- ROAR Logistics Inc., the Buffalo-based, global third-party logistics provider, freight forwarder, non-vessel-operating common carrier, and U.S. customs broker, announced its corporate rebranding today.
The culmination of a 16-month process, the rebranding is the result of collaboration among ROAR (www.roarlogistics.com), Phoenix-based HAPI (www.livehapi.com) and Buffalo-based 19 IDEAS (www.19IDEAS.com).
"There is no denying that social media and mobile technology have created savvy consumers who expect to understand a company's value proposition in a matter of seconds," said ROAR President Bob Rich III. "Our new 'Arrow' logo reflects not only the rapid progression of our industry, but also the leadership we bring to our customers. We are constantly evaluating ways to drive our customers' profits by quickly solving their logistical challenges with greater efficiency."
ROAR's new branding was developed by HAPI, a full-service branding firm. HAPI created a new logo, new tagline ("Peace of Mind. Delivered."), business system, and sales materials to help position ROAR as a global logistics powerhouse with transportation resources around the world. According to Jason Hackett, Owner and Creative Director at HAPI, "ROAR is growing quickly and has an expansive network of partners that makes moving freight around the globe very easy. Visually, we wanted the new brand to communicate movement, global logistical expertise, and trust."
Along with the new company logo, the rebranding project included a redesign of ROAR's marketing materials and a relaunch of its corporate website (www.roarlogistics.com). The redesigned website allows ROAR to increase its responsiveness to customers and vendors, thanks to a better system for disseminating inquiries.
"We've designed our new online system to better direct inquiries to the right team members," said Rich. "This automation saves our customers time and allows us to render service at an accelerated pace."
19 IDEAS collaborated closely with ROAR on every detail of design and incorporated the look and feel of collateral pieces recently redesigned by HAPI into the new website. "Website visitors immediately know they have come to the right place," said 19 IDEAS Digital Director Dan Gigante. "Everything is laid out in a manner that expedites service for customers on the move."
The website team carefully selected images, typeface and responsive strategies for the most-impactful appearance possible on all devices. ROAR anticipates that future updates to the website will include more-powerful tools for providing better customer visibility and vendor integration with the company's transportation management system.
"As ROAR continues to grow and evolve, so must our message and our business processes," said Tim Mathien, Vice President of Operations and Administration at ROAR. "Our goal is to make it easy for both our customers and our vendors to work with us, so we're their trusted first choice for each and every transaction."
About ROAR Logistics Inc.
Founded in 2003, Buffalo, N.Y.-based ROAR Logistics is a leading global third-party logistics provider, freight forwarder, non-vessel-operating common carrier (NVOCC), and customs broker. ROAR has five offices nationwide and representation in over 76 countries. True to its name, ROAR delivers Rail, Ocean, Air, and Road (truck) transportation and logistics solutions to a diverse clientele. Through its unwavering commitment to world-class customer service, ROAR has raised the bar for other transportation service providers and captured widespread recognition within the industry.
Founded by Bob Rich III as a subsidiary of Rich Products Corporation, also headquartered in Buffalo, ROAR has grown consistently, adding operations in Atlanta, Ga.; Pekin, Ill.; Phoenix; and Murrieta, Calif. ROAR began with three full-time associates and now has more than 60 associates nationwide.
Based in Phoenix, Hackett Advertising Public Relations Interactive, HAPI, is an award-winning advertising firm providing brand strategy, creative, and media planning/buying services for local, regional and national companies and government entities. HAPI has full-service advertising capabilities and specializes in developing cost-effective communications strategies and creative executions that connect brands to their target audiences. Results are what make them, and their clients, HAPI.
About 19 IDEAS
Buffalo's 19 IDEAS is a New York State Certified Woman-Owned Business Enterprise (WBE) and one of only a few local full-service agencies that seamlessly combine design, development and communications for their clients. It also is the only locally based boutique agency in Buffalo. 19 IDEAS is operated by top local industry professionals and entrepreneurs who understand how businesses function and have a combined 45 years of technical skills and knowledge. Through the application of authentic marketing strategies, clients are given a warm, one-of-a-kind experience that meets and exceeds expectations. For more information, visit the agency's website (www.19IDEAS.com) or follow along on Facebook, Twitter and LinkedIn.
SOURCE ROAR Logistics Inc.