Roark and La Jolla Group Announce Strategic Partnership

Dec 23, 2015, 17:26 ET from The Roark Revival

IRVINE, Calif., Dec. 23, 2015 /PRNewswire/ -- The Roark Revival (Roark) and La Jolla Group have entered into an innovative partnership, providing Roark with the tools, staffing, financial management and structure to scale their business seamlessly.  Roark, a strong emerging lifestyle brand known for their bold adventurism, will remain its own entity with complete control of the brand. La Jolla Group will earn equity in Roark, but remain a minority and non-controlling shareholder. 

Under the joint venture, La Jolla Group will provide back-end operational support and expertise, including finance, accounting, logistics, technology, HR, planning and sourcing.  Roark will continue to lead Sales, Product (M&D) and Marketing with the support of La Jolla Group's sophisticated infrastructure.

Roark's evolving storyline is brought to life in product inspired by the brand's travels to remote areas of the world, in search of Roark. The journey is chronicled in a zine and online - articulating the design inspiration and company credo. Roark's concept and approach are what differentiates it in a crowded marketplace. Operational support and excellence will enable the brand to stay on the road focusing on exploration, storytelling, product enhancements and sales.

"This partnership allows us to thrive operationally, while remaining in control of our own destiny and brand. It's a turbo boost for one of the most challenging pillars of a small business," says Roark Founder and President, Ryan Hitzel

"The partnership is a result of observations, from both Ryan and myself, of a highly dynamic retail climate thirsty for small brands to help bring diversity on the floor, but still expecting the sophisticated execution of larger brands," says La Jolla Group CEO, Daniel Neukomm

La Jolla Group has a similar partnership with the activewear brand Spiritual Gangster, and is the apparel licensee for O'Neill Clothing in the USA, Metal Mulisha and FMF. 

About The Roark Revival
Roark is a return to bold adventurism through the eyes of an idealized figure. The brand follows a bar brawling hellion named Roark and his meandering travels, weaving the story into a timeless line of well-worn apparel, T-Shirts and trinkets. The collections are inspired by the images, people, textiles and thoughts collected along the course of Roark's adventure. Founded in 2010, Roark is defined by its ability to match inspirational story telling with an aspirational consumer rooted in exploration and outdoor lifestyle whose garments represent a badge of honor for those who wear it.

About La Jolla Group
La Jolla Group (LJG) is the world's premier active-lifestyle apparel company. With a strong operational backbone, and licenses both domestically and globally for some of the most iconic names in surf and moto, (including O'Neill, Metal Mulisha and FMF), LJG applies its industry-dominating core competencies in finance, production, design, marketing, sales and distribution to refine its diversified roster of business activities for the 21st century.

Photo - http://photos.prnewswire.com/prnh/20151223/318067

 

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