Robb Report Launches Luxury Newswire
New Digital Service Allows Brands to Reach Affluent Consumers and Influencers Directly on RobbReport.com
MALIBU, Calif., Sept. 12, 2013 /PRNewswire/ -- Robb Report, the international authority on the luxury lifestyle, announced the launch of the Robb Report Luxury Newswire, an innovative new digital service that allows brands and their public-relations representatives to speak directly to Robb Report's highly affluent audience for free by posting news releases on RobbReport.com.
"When launching a new product or service, communications and marketing professionals can use Robb Report Luxury Newswire as a direct channel for reaching an audience of luxury connoisseurs who are also well-regarded influencers in their communities," said David Arnold, Group Publisher and Senior Vice President of Robb Report.
Robb Report Luxury Newswire allows brand representatives to upload compelling news releases to RobbReport.com and optimize them for maximum visibility and engagement. Each Luxury Newswire article can contain up to five images, a video, and multiple web links. Luxury Newswire articles can be targeted to specific content categories on RobbReport.com, to ensure that a brand's message reaches the right audience. Content categories are:
- Jets & Yachts
- Home & Interior Design
- Fine Art & Collectibles
- Wine, Spirits & Cigars
- Luxury Travel
- Sports & Leisure
- Fashion & Jewelry
"Brands increasingly need to think beyond the traditional industry and media-relations channels and communicate with their target audiences where they already are," said Robb Report's CEO, Bill Curtis. "We see Robb Report Luxury Newswire as a natural extension of a brand or agency's current communications plan that allows them to leverage a rich, multimedia platform to reach affluent consumers directly."
Robb Report's Luxury Newswire allows brand and agency communications professionals to:
- Extend product-launch kits, marketing communications, and general news releases to directly engage highly affluent consumers and brand influencers.
- Reach affluent consumers both domestically and internationally.
- Establish industry credibility by having brand-related news published by the world's most trusted authority on luxury, Robb Report.
- Maximize audience engagement by including multimedia content such as photos, logos, and video.
Robb Report's expert luxury-lifestyle editors curate Luxury Newswire submissions to ensure audience fit. Current Robb Report Luxury Newswire releases can be viewed at RobbReport.com/LuxuryNewswire.
For more information and to learn how to submit your own luxury news releases, please email LuxuryNewswire@RobbReport.com.
About Robb Report
Now in its 36th year, Robb Report is the international authority on the luxury lifestyle. The brand, in its digital and print forms, reports on exceptional products and services for the affluent connoisseur. Coverage includes automobiles, motorcycles, aircraft, art, dining, jewelry, watches, fashion, travel, homes, wines, spirits, and cigars. For more information, visit the Robb Report website at RobbReport.com.
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