Robert Graham Announces Fragrance & Personal Care Licensing Agreement With Batallure Beauty
NEW YORK, March 11, 2014 /PRNewswire/ -- Today, Robert Graham Holdings, LLC and Batallure Beauty, LLC entered into an exclusive worldwide license agreement for the creation, development, and distribution of fragrances and personal care products under the Robert Graham name.
Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement.
Robert Graham's approach to fashion design extends beyond the literal theme of cleverly and intricately mixed fabrics, trims, and embroidery. This luxury lifestyle brand is a true design house, developing garment-making techniques and complex textiles that are unique to the brand alone. Designs are inspired by various elements in time and place including; vintage motifs, cultural statements in history, and awe-inspiring landmarks.
Robert Graham creates four menswear and women's wear collections a year: spring, pre-fall, fall and resort. The collection consists of men's sportswear, premium denim, footwear, furnishings, accessories, outerwear, and women's sportswear.
Robin Burns-McNeill, Chairman of Batallure Beauty stated: "Robert Graham is an American Eclectic lifestyle brand with designs that are extraordinary and beautifully crafted. We are delighted to collaborate with award-winning designer, Robert Stock, and the Robert Graham team to translate their renowned creative vision into a world class fragrance and personal care brand."
"This is truly exciting to be working on the creation of Robert Graham fragrance and personal care collections," said Robert Stock, Chief Creative Officer of Robert Graham. "I'm thrilled by this opportunity to collaborate with Batallure Beauty to create finely produced and packaged fragrances that encapsulate the unique and discerning sensibilities of the Robert Graham global collector base."
"Wearing a Robert Graham shirt is a symbol of sophistication, quality, and discovery for connoisseurs and collectors. Robert Graham is a perfect fit with our strategy to bring to market distinctive and aspirational brands with worldwide appeal. We plan an ambitious development schedule supported by sustainable marketing support to build a significant business," added Sam Ghusson, Batallure President & CEO.
"Signing a fragrance and personal care license was a natural development in the expansion of our product offering to reach a wider audience and truly communicate a cohesive brand lifestyle to our consumers," said Michael Buckley, Chief Executive Officer of Robert Graham. "Batallure Beauty has demonstrated such a passion and belief in our brand, coupled with a tremendous expertise and knowledge in fragrances, I am confident that this partnership will be an exciting and successful collaboration."
About Robert Graham LLC.
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including: Los Angeles's Venice Beach, Houston, Las Vegas, Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey, Bleecker St in New York City and Mohegan Sun Resort and Casino. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)
About Batallure Beauty, LLC
Founded by Robin Burns-McNeill and Sam Ghusson in 2006, Batallure Beauty is a brand and business development company that develops, manufactures, markets, and distributes beauty brands through joint ventures, licensing agreements, strategic alliances, and private label business structures for a growing list of brands. Batallure Beauty's knowledge and experience spans global markets and distribution channels.
Robin Burns-McNeill is Chairman & Co-Founder. Ms. Burns-McNeill has served as President and CEO of Calvin Klein Cosmetics, Estēe Lauder, and Victoria's Secret Beauty. Sam Ghusson is President, CEO & Co-Founder. Mr. Ghusson has operational, sourcing, and manufacturing expertise. He has held senior executive positions in supply chain management at Calvin Klein Cosmetics, Unilever, Elizabeth Arden, Victoria's Secret Beauty, Bath & Body Works, and Gryphon Development.
SOURCE Robert Graham