NEW YORK, Feb. 2, 2017 /PRNewswire/ -- Robert Graham has evolved its design expression and is reinterpreting lifestyle product through a more refined-premium lens. With exciting new product categories (beyond the woven shirt), luxurious fabrics and updated silhouettes, and a new marketing campaign, the Brand's 2017 collections have embraced its core DNA along with a more balanced aesthetic. The goal for 2017 and beyond is to provide a healthy assortment of fashion basics mixed with trend-right fashion pieces.
"Robert Graham has and always will be designed for the man with a penchant for style and speed," explained Andrew Berg, President of Robert Graham. "We're looking to excite our existing customer base and usher in a new generation of Collectors who appreciate tailored fitting garments and styles touting details cleverly articulated on the inside. We need to stay relevant to the modern man's lifestyle and provide more options and variety that cater to his changing needs," Berg added.
The iconic Robert Graham elements will continue to permeate all collections--unmistakable detail, remarkable quality and superior craftsmanship in every category including: wovens, bottoms, knitwear, sport coats, accessories and fragrance. Noteworthy product statements for the Fall 2017 Collection include: leather shirt jackets and outerwear ($998), luxe sport coats ($598-$1,298), and twists on classic knitwear ($198-$398).
"We are honored to have watched the evolution of the Robert Graham man over the last 16 years," said Russ Patrick, Senior Vice President and General Merchandise Manager at the Neiman Marcus Group LLC. "We look forward to carrying the sophisticated apparel offerings in our doors and welcoming the new generation collector to Neiman Marcus."
The Spring 2017 campaign was brought to life by advertising industry veteran David Lipman. Starring Alex Lundquist, along with model Anouk Sanders, the advertising campaign evokes a sense of adventure, a touch of romance, and a lust for life that dares to discover.
The New York showroom has been staged to reflect the new luxe style sensibility, with heroic multi-category vignettes directing the new Robert Graham chapter forward. The Brand welcomed press and retailers into the new space during market.
About Robert Graham
Robert Graham, a wholly owned subsidiary of Differential Brand Group Inc. (NASDAQ: DFBG), is an American-based company born in 2001. Since its launch, Robert Graham has been providing sophisticated, eclectic style to the fashion market with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association. Robert Graham now operates freestanding stores in 30 locations nationwide. The brand also sells at luxury department stores and boutiques, and it has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, and Vancouver. Robert Graham is the essence of 'American Eclectic.' For more information, please visit Robert Graham's website at www.robertgraham.us.
About Differential Brands Group
Differential Brands Group Inc. (NASDAQ: DFBG) is a platform that focuses on branded operating companies in the premium apparel, footwear and accessories sectors. Our focus is on organically growing our brands through a global, omni-channel distribution strategy while continuing to seek opportunities to acquire accretive, complementary, premium brands. Our current brands are Hudson®, a designer and marketer of women's and men's premium, branded denim and apparel, Robert Graham®, a sophisticated, eclectic apparel and accessories brand seeking to inspire a global movement, and SWIMS®, a global lifestyle brand best known for its range of fashion-forward, water-friendly footwear, apparel and accessories. For more information, please visit Differential's website at www.differentialbrandsgroup.com.
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SOURCE Robert Graham