Robert Rodriguez And Tim Armstrong To Headline 4A's Transformation 2015: "Creativity & Collaboration"

NEW YORK, Feb. 18, 2015 /PRNewswire/ -- Robert Rodriguez, the director and screenwriter best known for the films From Dusk Till Dawn and Sin City and founder of El Rey cable network, will take the stage on Monday, March 23, 2015, at the 4A's Transformation 2015 conference, to deliver a keynote address on building a collaborative environment, creatively. Rodriguez's focus is keeping with the 4A's theme for this year's conference, "Creativity & Collaboration," which will tackle the challenges and benefits of collaboration as marketers are increasingly relying on more and more partners to elevate their advertising and communication programs.  Tim Armstrong, Chairman and CEO, AOL Inc., is confirmed as the featured keynote speaker on Tuesday, March 24 – the conference's day dedicated to media.

Monday morning's programming also features a high-level fireside chat between Anne Finucane, Bank of America's Global Chief Strategy and Marketing Officer and Andrew Ross Sorkin, columnist with The New York Times.

4A's Transformation 2015 brings together the influencers and decision makers in technology, marketing, media and the agency business. Attendees will learn about emerging trends, meaningful insights, unique marketing solutions, and innovations in leadership, creativity and collaboration.  

"Over the last couple of years the media business has transcended new ground – from Madison Avenue to Silicon Valley, media has never been as important or as transformative as it is today," said Nancy Hill, President-CEO,  4A's. "With this year's elevated programming, featuring two and a half packed days of must-see, rich content including new research and news announcements, we can anticipate even greater excitement over this booming practice."

This year's slate of speakers features some of the industry's leading names, including:

• Jesse Coulter, Co-Chief Creative Officer of CAA Marketing, Creative Artists Agency (CAA)
• Mark Crumpacker, Chief Marketing and Development Officer, Chipotle
• Lisa Donohue, CEO, Starcom USA
• Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
• Eric Hadley, Head of Partner Marketing, Pinterest
• Shama Hyder, Founder, MarketingZen
• Jeff Jenkins, Director of Digital Experience and E-Commerce, Taco Bell/YUM! Brands
• Ben Jones, Creative Director, Agency Team, Google
• Ram Krishnan, SVP and CMO, Frito-Lay North America
• David Levy, President, Turner Broadcasting System, Inc.
• Jonathan Mildenhall, CMO, Airbnb
• Ann Mukherjee, President, Snacks and Global PepsiCo Insights, PepsiCo 
• Mike Perlis, President and CEO, Forbes Media
• Dominic Proctor, President, GroupM Global
• Alan Schaaf, Founder and CEO, Imgur
• Daryl Simm, Chairman & CEO, Omnicom Media Group 
• Elena Sukacheva, Managing Director of Content Solutions, The Economist Group
• Tara Walpert Levy, Managing Director, Google and YouTube
• Linda Woolley, President and CEO, TAG
• Linda Yaccharino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal

Highlighting the event's theme of collaboration, the inaugural winners of the 4A's Partner Awards will be revealed on Monday, Mar. 23 as part of the closing presentation.  Sponsored by MediaLink , the 4A's Partner Awards were created to recognize and honor great partnerships that elevate creativity to new levels. The winning projects will be chosen by a unique jury of leading executives in media, creative, digital, branded content, PR and marketing.

The Partner Awards will be given in the following categories:

• Brand partnership
• Creative partnership
• Media partnership
• Technology partnership
• Diversity partnership
• Cause partnership
  

Additionally, there will be two jury-nominated awards, Partnership of the Year and Most Innovative Partnership; the jury will also have the option to select a Most Innovative Partnership winner from all entries.

Transformation 2015 will be held March 22-25, 2015, at the Hilton Austin. For more information and to register to attend, please visit: transformation.aaaa.org

About the 4A's
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is to help agencies become more successful.

Media Contact:
Rose Levy
Havas PR North America
202-262-1635
[email protected]

SOURCE The 4A's

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