Robin McGraw Launches Purpose-Driven Lifestyle Brand, Robin McGraw Revelation, on HSN
LOS ANGELES, April 9, 2014 /PRNewswire/ -- Robin McGraw, philanthropist, television personality and two-time New York Times bestselling author, proudly announces the launch of Robin McGraw Revelation, a purpose-driven lifestyle brand that premieres with four skincare products exclusively with leading entertainment and lifestyle retailer HSN on Thursday, April 10th and Friday, April 11th. The brand brings to life McGraw's unique philosophy of self-care and her experiences as a lifelong advocate for women, particularly those affected by domestic violence.
"I believe that true beauty emanates from within, and I feel my best when I take care of myself," says McGraw. "My hope is that these products help other women care for themselves, so they feel their best and are empowered to do their best work, no matter what that is."
Inspired by Robin's own skincare regimen, the Robin McGraw Revelation collection's four products, a cleanser, scrub, moisturizer and overnight mask, all contain the proprietary Flora-Cell Complex®, which combines Swiss Alpine Edelweiss Extract with skin-compatible liposomes. Prices range from $19.95 - $69.95.
"We are delighted to welcome Robin McGraw Revelation to our portfolio of leading beauty brands," said Anne Martin-Vachon, Chief Merchandising Officer for HSN. "Robin's advocacy for women and personal philosophy of helping women care for themselves will have a strong impact on our customers and I look forward to her debut."
In honor of the HSN launch, Robin McGraw Revelation will make a $10,000 donation to When Georgia Smiled, a non-profit foundation Robin founded to create and support programs for women and children, especially those affected by domestic violence.
Additionally, starting on April 15th at www.RobinMcGrawRevelation.com, net profits from select Robin McGraw Revelation products will benefit the foundation and its programs. The first product of this kind will be the brand's AveryLasting Love Lipgloss collection.
About Robin McGraw Revelation and When Georgia Smiled
Robin McGraw Revelation is a purpose-driven lifestyle brand created by Robin McGraw, philanthropist, bestselling author and television personality, to give women the tools to nurture and care for themselves, create the lives they dream of, and give back to others. Profits from select product sales fund When Georgia Smiled: The Robin McGraw Revelation Foundation, a non-profit foundation that advances programs that help women and children, especially those affected by domestic violence, live healthy, safe and joy-filled lives. Robin McGraw Revelation products are available exclusively at HSN, hsn.com and www.RobinMcGrawRevelation.com.
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
SOURCE Robin McGraw Revelation