LONDON, October 26, 2012 /PRNewswire/ --
Extreme Fishing Star Joins Forces With Iconic Sport Brand
Dunlop, the leading international sport equipment and apparel brand, has today announced that Robson Green is to front its new range of fishing equipment.
The star of Channel 5's Extreme Fishing has signed a multi-year deal to help Dunlop promote a range which includes everything from rods and reels to luggage and landing nets.
The agreement will see Green's image used across all promotional materials including packaging and POS whilst the actor will also advise on product development as the range evolves and expands.
Dunlop is currently offering a targeted range of value product, which is available online now from SportsDirect.com, with a range of superior fishing tackle to follow over the coming months. This second phase of product will feature cutting-edge design and innovative technologies as developed by Dunlop's award winning research and development department.
Robson Green said: "I'm delighted to be working with an iconic brand like Dunlop. It's an incredibly exciting partnership, which is aimed at highlighting how accessible and rewarding fishing can be. I'm deeply passionate about the sport and this is a great opportunity for me to encourage others to pick up a rod and share in that enjoyment."
Nick Fox, Dunlop Product Manager said: "Robson is the perfect person to represent Dunlop's fishing range. His love of fishing has helped take the sport to the masses and that's our goal with Dunlop's fishing range. We're simply targeting the angler who is looking for high quality product at a reasonable price and that's exactly what our product delivers."
Contact: Emma Parker, Emma.Parker@sportsdirect.com, tel: +44(0)8703339413