Roche Bros. Goes "Whole Hog" By "Beefing Up" Its Antibiotic Free Chicken, Pork And Beef Options

Meat Department Adds More All-Natural Choices

11 Jun, 2013, 15:24 ET from Roche Bros.

WELLESLEY HILLS, Mass., June 11, 2013 /PRNewswire/ -- Roche Bros., a family owned chain of full-service supermarkets, has expanded its meat department offerings with new chicken and pork options.  New this summer, the 18-store chain is now offering chicken with no added antibiotics and Niman Ranch all natural pork.

The Roche Bros. store-branded No Added Antibiotics, 100% Natural Chicken is raised without antibiotics, hormones, or steroids and has no artificial ingredients or chemical preservatives. Further, the chicken is American Humane Certified™, a voluntary third party animal welfare audit program setting the standards for how food animals are raised. The chicken is available at prices competitive with conventional chicken in other supermarkets.

The other new addition is a variety of all natural pork products from Niman RanchNiman Ranch hogs are fed a 100 percent vegetarian diet and never receive hormones or antibiotics. Hogs are raised outdoors or in deeply bedded pens where they have freedom to express natural behaviors like rooting and roaming. 

The Massachusetts-based company also offers all-natural Angus beef.  Angus is a type of cattle known for having well-marbled meats with superior taste and tenderness. Roche Bros. all natural Angus Beef is raised in the pristine surroundings of a 52 mile ranch at the foothills of the Rocky Mountains of Montana.  Free of antibiotics and hormones, the Angus is never fed animal by-products and is certified humane raised and treated.

According to Roche Bros. Meat Director, Frank Vitale, the company has been working on expanding its all natural meat selection for some time and is glad to fulfill an increasing number of customer requests for these products.

"We're able to continue growing because our associates work hard to build customer relationships and find out what shoppers want to see on our shelves," says Vitale. "We are always striving to provide a wider product mix so that our customers can count on having options and choices when they shop our stores."

The new product lines complement the company's seafood offerings, which already include a number of sustainably harvested and naturally processed fish choices.

Headquartered in Wellesley, Massachusetts, Roche Bros. is an independent, family owned chain of full-service supermarkets.  Founded in 1952 in Roslindale, Massachusetts, the company now employs more than 4,000 full and part-time employees across 18 stores located throughout Greater Boston, Metro-West and Southern Massachusetts.

Lisa Lazarczyk

SOURCE Roche Bros.