Rochester Regional Healthcare Association Family of Companies Changes Name to Pandion Optimization Alliance

NEW YORK, Nov. 13, 2017 /PRNewswire/ -- Rochester Regional Healthcare Association Family of Companies is changing its name to Pandion Optimization Alliance to better reflect its four organization's overarching mission and shared values.

Effective January 1, 2018, the companies currently known as Seagate Alliance, LLC., RRHA Joint Ventures Corporation, Rochester Regional Healthcare Association Inc., and the Rochester Regional Healthcare Advocates Inc. will fall under the Pandion Optimization Alliance overarching brand. Under the new name, there will be three distinct entities: Sourcing and Purchasing, Consulting, and Healthcare: Education & Advocacy. The company's corporate structure will not change.

"The RRHA name has a rich history dating back to 1926 as a hospital association, and later in 1946 as a pioneer in the group purchasing industry," said President and CEO, Travis Heider. "But over time, we've expanded our offerings and geographic footprint, which is the catalyst for rebranding under the Pandion name. We believe it embodies our unique ability to bring individuals and organizations together, and harness their collective power for the benefit of all."

While the company's look look will be different, its promise remains the same. "We have the ability to bring like-minded organizations together to leverage their collective strength—whether it's by providing healthcare education and advocacy to members through its non-profit, leveraging billions in spending and negotiating competitively-priced contracts through group purchasing, or providing cost-cutting solutions through its expanded consulting services," said Heider.

The company's Group Purchasing Organization (GPO), which boasts more than 1,800 members in 30 states, remains an owner and certified sponsor of Premier Inc., one of the world's leading healthcare improvement companies. In addition to healthcare, Pandion will continue to expand into other markets, including education, hospitality, and other businesses through the company's Sourcing and Purchasing and Consulting Services.

"By bringing thousands of organizations together, we provide access to a much greater wealth of information, resources, and best in class contracts to save time and money," said Heider. "We are excited for this new phase in our company's rich history. Pandion Optimization Alliance will help us to achieve our long-term goals of meeting our members' constantly evolving needs."

Effective January 1, the company's websites www.seagatealliance.com and www.rochesterregionalhealthcare.org will be redirected to www.PandionAlliance.com

SOURCE Pandion Optimization Alliance