RockYou Recognized for Best Social Media Platform for Marketing

REDWOOD CITY, Calif., Sept. 15 /PRNewswire/ --  RockYou, the leading innovator, creator and distributor of social experiences, reaching 280M people across all major social networks, today announced it has been awarded the prestigious SAMMY Award in the Best Social Media Platform for Marketing category, announced September 14. 

The SAMMY Awards honor overall excellence and breakthrough achievement in Social Advertising, Media and Marketing. The SAMMYs are presented by DIGIDAY, the publisher of DIGIDAY:DAILY and the host of DIGIDAY:SOCIAL, which includes hundreds of leading social media and marketing experts, journalists, insiders, marketers, publishers, and social technology visionaries.

The panel of judges was impressed by RockYou's significant innovation and contributions to Social Media. This includes:

• Branded Experiences: RockYou's social media solutions for brand - including Video, Rich Media, Deal of the Day, and in-game sponsorships - provide a safe, brand-friendly, immersive and engaging environment for consumers to interact with an advertiser's Brand. Deal of the Day delivers highly targeted, user-initiated Brand interactions with guaranteed performance across video views, flash game plays, polls, surveys, and more – and results in over 50% of Deal of the Day users completing the targeted action.
• Social Gaming: RockYou develops Social Games and Applications to engage the world through social media. Games and applications include Zoo World (15M+ MAUs), Birthday Cards (31M+ MAUs), and Pieces of Flair (3.5M+ MAUs), and more.
• Monetization Solutions: Leveraging its expertise in Social Gaming, RockYou develops and distributes monetization solutions to over a thousand third party social game and application developers. RockYou solutions enable monetization of up to 25 percent of social gamers and can increase average revenue per user (ARPU) by up to 20 percent.

"We are pleased and honored to receive the prestigious SAMMY Award for the Best Social Media Platform in Marketing," said Lisa Marino, Chief Revenue Officer for RockYou. "An early pioneer in this exciting space, RockYou continues to innovate and revolutionize Social Media – by providing a forum which allows both Brand Advertisers and Application Developers to engage millions of consumers worldwide in deeply engaging social experiences."

About RockYou

Founded in 2005, RockYou is a leading developer of social games and advertising solutions for social media.  With over 280 million uniques and 15 billion monthly global impressions, RockYou reaches and monetizes social gamers across the most popular social media destinations online. Through RockYou Media, brands are empowered to reach social gamers through our innovative advertising products, including Deal of the Day, in-game brand sponsorships, video and rich media offerings, and performance marketing.  Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank.   For more information, please visit http://rockyou.com/corp/about.php

SOURCE RockYou

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