Rodale Launches International Edition Of Men's Health In Bulgaria - Key European Market Expands Men's Health's Footprint to 40 Editions Worldwide Spanning 45 Countries with a Readership of More Than 24 Million -

NEW YORK, June 19, 2012 /PRNewswire/ -- Rodale Inc. today announced the launch of Men's Health Bulgaria in partnership with Sanoma Bliasak, launching with the May 2012 issue. This announcement brings the number of global Men's Health editions to 40, spanning 45 countries.

Sanoma Bliasak Bulgaria is a business of Sanoma Media Russia & CEE (SMRCEE). SMRCEE is part of Sanoma and responsible for the activities of Sanoma's media in central, east and southeast Europe; the company is the publisher of the Russian, Ukrainian, and Romanian editions of Men's Health. Sanoma is a strong European media group operating in diverse fields of media in over 20 countries.

"We're thrilled to be furthering our relationship with Sanoma Media through the launch of Men's Health Bulgaria with Sonoma Bliasak," said Rob Novick, Senior Vice President, Rodale International. "We foresee terrific growth potential for the Men's Health brand in Bulgaria and feel confident that the title's unparalleled service journalism and lifestyle coverage will resonate well in this market."

Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its readers with up-to-the-minute information on health, fitness, style, nutrition, relationships, travel, technology and finance. Men's Health is also the largest men's lifestyle magazine brand in the world, offering a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A-List" and Adweek's "Hot List."

About Rodale Inc.

Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer and video. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet. The company is also widely regarded as a digital leader in the areas of health and fitness and has launched three digital properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale continues to expand its reach through an ever growing list of award winning mobile applications and partnerships, and is a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

Contact
Bethridge Toovell
212-573-0214
bethridge.toovell@rodale.com

SOURCE Rodale Inc.



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