NEW YORK, July 11, 2016 /PRNewswire/ -- VITAL BGS is expanding its End-2-End (E2E) eCommerce footprint by way of its SIZZLE FACTOR and RUGGED COMMERCE divisions. Full service eCommerce technologies and operations have become essential to retailing success, as brands seek to deliver seamless shopping experiences from any device. E2E eCommerce facilitates the infrastructure, security, marketing, ordering and information reporting technologies that merchants require in order to deliver exceptional customer experiences. "Our mission is to create a 360-degree experience for our client partners and their customers. We champion consistency across all channels and believe that drives success for our clients. Their successes are our successes," says CEO Roger LeFevre.
VITAL BGS is a leading E2E eCommerce provider. Its platform, experience, and technology allow businesses to exceed their customers' expectations in an age when the stakes continue to rise with advancements in the tech sphere. Retailers, typically slow to adapt to the latest Internet trends, social media craze and consumer expectations, are under heavier scrutiny than ever. Pressured to provide an engaging experience while increasing profitability, brands the world over must now choose a forward-thinking outreach or become the next laughing stock on late night television. Mr. LeFevre noted: "Well-known brands like BRIC'S Milano, Hard Tail Forever, Terrence Michael, Optimal Health Science, DoggieNation, Greg Norman Collection and DUNNING GOLF have found solace in the expertise and proven track record of VITAL BGS's passionate, specialized teams."
LeFevre went on to say that, "No matter how they're purchasing, consumers demand a premium experience. A finely tuned infrastructure is essential to delivering on customer expectations and maintaining relevance in the retail market," and he noted that, "Forrester Research* reported 49 percent of online retailers will invest anywhere from $500,000 to more than $20 million to deploy eCommerce strategies that give their customers the ability to shop with any device, have orders fulfilled and delivered at lightning speed, and make returns and exchanges effortless, cross-sell or even upsell opportunities." Regardless of their resource allocations, leading retailers are struggling to create profitable, systematic experiences as seen in earnings and media reports. Most merchants lack an ecosystem allowing them to take orders from anywhere, safely process payments and tailor their entire experience to how shoppers want to relate to their favorite brands.
VITAL BGS empowers brands to remove obstacles inhibiting sale conversions. Operating with an exceptional, modern platform, businesses are provided with the technology and tools to bridge the gap between profitability and customer acquisition and retention. With more flexible integrations to any mobile device brands are now more in the driver's seat.
Best-in-class technologies and services describe VITAL BGS's high-impact service offerings and ROI to retailers' eCommerce operations, including:
eCommerce Cloud Platform: Create authentic user connections across digital and physical channels, devices, and stores. VITAL BGS covers it all – from order management and safe payment processing to sophisticated order routing and fulfillment to actionable analytics.
Results-focused Marketing: From initial site design planning for meta data and optimized content for SEO and heightened PPC ROI, behavioral and curated customer eMail marketing, to retargeting and affiliate networks, to coordination of all forms of outreach, including social media marketing curation, print, radio and television.
Transaction and payment processing, sales tax management and fraud avoidance: Accept payments from anywhere while shielding your operation from fraud, collecting the right amount of taxes and enabling more transaction conversions. VITAL BGS's real-time and post-sale systems eliminate eCommerce fraud liability for retailers while increasing online sales.
Managed Operations (fulfillment and customer care): Manage inventory and orders across distribution centers and suppliers, while protecting margins and delighting customers. VITAL BGS's scalable fulfillment capabilities enable orders to be shipped faster and delivered where and when desired, while optimizing costs. Our customer care cultivates and grows a loyal customer base, delivering service happily across multiple engagement mediums, from everyday interactions to seasonal peaks. Returns and exchanges dealt with in ways that create additional customer purchasing and loyalty opportunities. VITAL BGS handles retailers' most important asset – their customers.
VITAL BGS has teamed with Internet Retailer to produce a white paper series profiling E2E eCommerce. Visit the Internet Retailer Learning Lab to access those educational resources.
* Forrester Research Reference: https://www.internetretailer.com/2016/02/19/retailers-are-divided-about-big-investments-tech-spending
ABOUT VITAL BGS
VITAL BGS, founded in 1969 as a customer care call center company, evolved to become a premier provider of customized eCommerce solutions tailored for small and mid-sized businesses and governmental agencies operating in the digital marketplace.
SIZZLE FACTOR caters to luxury, fashion and lifestyle markets, with aims to provide organizations with elevated end-user experiences – aligned with brand voice, aesthetic and creative vision.
RUGGED COMMERCE specializes in the outdoor, active lifestyle and extreme sports arena. It brings the outdoors online with products and services tailored for the modern-day explorer.
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SOURCE VITAL BGS LLC