LOS ANGELES, March 9, 2016 /PRNewswire/ -- Danielle Thur, a leader in luxury lifestyle and hospitality coming out of EFG PR (Entertainment Fusion Group), and her team have joined global entertainment public relations and marketing agency Rogers & Cowan, Mark Owens, Chief Executive Officer of Rogers & Cowan announced today. Thur will be based in the agency's New York office and report directly to Executive Vice President, Wendy Zaas.
Effective immediately, Thur assumes the post of Vice President and brings her East Coast team of Jasmine Desai (Account Director), Melissa Howard (Senior Account Executive), Lauren Weissman (Senior Account Executive) and Elizabeth Emery (Assistant Account Executive), as well as EFG PR's East Coast client roster into the Rogers & Cowan fold to bolster its Lifestyle Entertainment department. EFG has provided comprehensive public relations services to top brands in fashion, beauty and hospitality for many years, and will also provide those to new R&C clients.
"Over the last several years, Rogers & Cowan has developed a great practice in luxury lifestyle, fashion, beauty and hospitality. The addition of Danielle Thur and her team to Rogers & Cowan will solidify us as true leaders in the PR, social and marketing space for luxury brands needing assistance making them relevant and connecting them to their audiences/fans. We are excited to also offer the larger suite of R&C entertainment expertise to her great client base," says Owens.
Thur's addition to Rogers & Cowan New York is a natural fit with the agency's resources, client base of prestigious brands and the focus on building innovative marketing and public relations campaigns for brands seeking entertainment influences. She will also be pivotal to assisting R&C President Fran Curtis, as Rogers & Cowan develops an even stronger East Coast presence under Fran with exciting happenings in the marketplace.
"Rogers & Cowan is the ideal agency for me, my team and my clients' growth. It's an honor to join an agency with such a rich history led by industry mavericks that offers tremendous resources and opportunities on a global scale. I'm thrilled to be part of the agency's expansion during such an exciting time and look forward to building Rogers & Cowan's East Coast presence across lifestyle and luxury brands," says Thur.
About Rogers & Cowan:
Rogers & Cowan is a leading entertainment PR and marketing communications agency connecting brands with the media, consumers and influencers that matter. R&C offers an insider's "POV" in creating distinctive integrated marketing campaigns that leverage the powerful marketing influences of the entertainment industry to drive strategic positioning, build brand awareness, increase consumer engagement, activate online communities and support product launches. The agency works with a diverse roster of clients ranging from A-list celebrities to content creators to consumer technology companies to construct traditional and social media campaigns that support brand initiatives and resonate with target audiences. http://www.rogersandcowan.com/
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA GLOBAL, McCann, Momentum, MRM//McCann, Mullen Lowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
Rogers & Cowan
SOURCE Rogers & Cowan