LOS ANGELES, Oct. 27, 2016 /PRNewswire/ -- Rogers & Cowan, a leading public relations and integrated marketing communications agency, welcomes Alisa Granz as Executive Vice President. The 16-year veteran of the marketing communications industry will lead the growing consumer practice at R&C.
"Alisa's success in building the brands of some of the most innovative companies in the world will help drive results for our diverse portfolio of clients," said Mark Owens, CEO of Rogers & Cowan. "Her expertise in millennial marketing, social impact and strategic communications will continue to put our clients at the forefront of public relations."
Rogers & Cowan has significant marketing influence across Consumer Packaged Goods, Gaming, Technology, Beauty, Fashion and the Entertainment industry with a diverse roster of clients ranging from A-list celebrities to content creators to spirits brands, quick serve restaurants and retail. The agency provides its clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas.
"I have always been attracted to the intersection of content, influencers and brands," said Alisa Granz. "Now, to be a part of Rogers & Cowan and have direct access to its incredible range of partners is a fantastic career opportunity. I look forward to working with the entire R&C team to deliver for our clients while expanding our consumer business."
Alisa has developed integrated campaigns that have successfully increased sales and engaged new audiences for some of the world's most recognized brands. While at Ketchum, most recently as an SVP, she created and drove the media relations strategy for the award-winning "Doritos Crash the Super Bowl" campaign, helping to pioneer the use of user-generated content by a global brand. She served as client director for companies such as TOMS, StubHub, Frito-Lay and Activision, incorporating a fusion of social and traditional media, events, branded content and influencer-based activities into her clients' work. Prior to joining Rogers &Cowan, Alisa served as the Vice President of Communications & Corporate Affairs for Age of Learning, developing the global communications strategy for the company and its leading education technology products.
Rogers & Cowan is part of the Octagon Sports and Entertainment Network – the sports, music and entertainment enterprise that encompasses Octagon, FRUKT, Rogers & Cowan and Milkmoney – within the Interpublic Group of Companies.
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A division of the Octagon Sports & Entertainment Network, Rogers & Cowan has long been recognized as a leading public relations and entertainment marketing agency. Today the agency represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to proactively develop the narratives that shape pop culture. We're not just on top of what's trending, authentic and hot right now—we create it. www.RogersandCowan.com.
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