LOS ANGELES, Nov. 4, 2015 /PRNewswire/ -- Rogers & Cowan, a leading public relations and marketing communications agency, has named Mark Owens CEO. Owens is an entertainment communications, content and branding expert who previously served as Chief Revenue Officer for Corbis, a Bill Gates-owned digital content, entertainment and licensing company.
"I am humbled and excited to take on this post at one of our industry's most prominent agencies. The team at Rogers & Cowan is unparalleled in their understanding of our business," said Owens. "Not only does Rogers & Cowan continue to dominate the entertainment business with one of the most important and diversified client lists in the industry, it has seamlessly integrated digital and social media branding into their client offerings, providing an end-to-end service solution for the industry's biggest names."
Rogers & Cowan has significant marketing influence across the entertainment industry with a diverse roster of clients ranging from A-list celebrities to content creators to consumer technology companies. The agency connects brands with the media, consumers and influencers, creating distinctive integrated marketing campaigns to drive strategic positioning, build brand awareness and increase consumer engagement. Rogers & Cowan is part of the Octagon Sports and Entertainment Network - the sports, music and entertainment enterprise that encompasses Octagon, FRUKT and Rogers & Cowan - within the Interpublic Group of Companies.
"Mark Owens is an exceptional leader, with the experience and vision required to deliver results and cultivate further growth for Rogers & Cowan," said Rick Dudley, Chairman and CEO of Octagon Sports and Entertainment Network. "Mark's track record speaks for itself, and I'm confident his leadership will continue Rogers & Cowan on its trajectory of success."
While at Corbis Entertainment, Owens was responsible for driving efforts to connect global brands and the entertainment industry through strategic brand integration. Owens joined Corbis Entertainment in 2012 with the acquisition of the Norm Marshall Group where he was President. Earlier in his career, Owens served as Managing Director at Ketchum Public Relations and EVP at Davie Brown Entertainment.
While at Corbis, Owens was responsible for the Media, Entertainment and Images businesses. He helped create, launch and develop the first Global brand integration technology platform BEN (Branded Entertainment Network), bringing scale, measurement and efficiency to product placement, and oversaw brands from GM, Heineken, Microsoft to AOL/Huff Po and AMI Media.
For more information, contact:
Tracy Thompson, Rogers and Cowan
About Rogers & Cowan:
Rogers & Cowan is a leading entertainment PR and marketing communications agency connecting brands with the media, consumers and influencers that matter. R&C offers an insider's "POV" in creating distinctive integrated marketing campaigns that leverage the powerful marketing influences of the entertainment industry to drive strategic positioning, build brand awareness, increase consumer engagement, activate online communities and support product launches. The agency works with a diverse roster of clients ranging from A-list celebrities to content creators to consumer technology companies to construct traditional and social media campaigns that support brand initiatives and resonate with target audiences. http://www.rogersandcowan.com/
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA GLOBAL, McCann, Momentum, MRM//McCann, Mullen Lowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
SOURCE Rogers & Cowan