CHICAGO, March 22, 2017 /PRNewswire/ -- For the first time in its 117-year history, Rogers & Hollands Jewelers is launching a new discount store model, Rogers & Hollands Outlet, this April. Unlike typical outlet jewelry stores, Rogers & Hollands Outlet will offer completely unique merchandise that cannot be found at other Rogers & Hollands' stores. All jewelry offered at Outlet locations will be discounted at least 50% off regular retail prices, and watches—including designer-named timepieces—will be priced at a minimum of 35% off retail.
Two Chicago area Rogers & Hollands locations, one in North Riverside Park Mall and one in Golf Mill Shopping Center, have been selected to be rebranded, remodeled and reopened as Rogers & Hollands Outlet.
"We are very excited to bring our first Rogers & Hollands Outlets to North Riverside Park Mall and Golf Mill Shopping Center. We feel that the Outlet concept is a very good fit and will better meet the needs of our customers in these areas," said Amber Willmer, Rogers Enterprise's Director of Social & Digital Marketing.
Each of the stores will undergo a one-day renovation before officially debuting as Rogers & Hollands Outlet on April 12, 2017 at North Riverside Park Mall and on April 20, 2017 at Golf Mill. Staff members at each location will stay the same. Additionally, any warranties previously purchased at these stores will remain valid and can continue to be maintained there.
Rogers & Hollands Outlet will feature jewelry from across a wide range of categories, including engagement rings, wedding bands, earrings, necklaces, bracelets, watches and more. Both Outlet locations will carry jewelry from prestigious brands such as Gabriel & Co. NY, Scott Kay, Tacori and Elle, as well as premium watches from Citizen, Movado, Bulova and Rado. High-end estate watches from Movado, Coach and Tissot will also be offered.
"Our new Outlet store slogan, 'Forever & For Less,' means that in addition to great prices, our guests can expect to find the same knowledgeable staff, quality of merchandise and distinctive guest service that Rogers & Hollands is known for," said Willmer.
About Rogers & Hollands Jewelers (Rogers Enterprises, Inc.):
Rogers Enterprises, Inc. is a growing fine jewelry chain with 81 stores across 10 states. Founded in 1910, this family-owned company operates under the names of Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers, and is now the largest family-owned and operated retail jewelry chain in the country. The company's slogan, "jewelry created for now & forever," speaks to both the timeless beauty of its jewelry and its commitment to being a jeweler trusted by multiple generations of families for over a century.
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SOURCE Rogers & Hollands Jewelers