Rogers Arena: New name for home of the Vancouver Canucks

VANCOUVER, July 6 /PRNewswire-FirstCall/ - Canucks Sports & Entertainment (Canucks) and Rogers Communications Inc (Rogers) today announced a major, ten-year strategic alliance giving Rogers the Arena naming and telecommunications sponsorship rights. The home of the Vancouver Canucks will now be known as Rogers Arena.

This alliance marks the beginning of a new sponsorship era for the Canucks. Rogers is the first sponsor in the Canucks' 40-year history to have both the Arena naming and telecommunications sponsorship rights.

The telecommunications sponsorship includes extensive branding and advertising placements, including in-ice, in-building and rink board signage, Canucks.com, 300-level concourse branding, in-game features, interactive hockey themed concourse displays and mobile applications. As Canada's largest provider of wireless voice and data communications services, Rogers will work with the Canucks to explore new and innovative ways to use wireless technology to engage fans anytime, anyplace. They will also join forces on local charitable initiatives.

"This is an exciting and significant announcement for our organization," said Victor de Bonis, Chief Operating Officer, Canucks Sports & Entertainment. "As an organization we are committed to building relationships with partners that have the same corporate and community values as we do. Rogers is an industry leader and innovator focused on enhancing customer experiences and fostering community partnerships. Our Arena is where we engage our loyal fans and host our most important partners; we are thrilled to have Rogers as an integral partner in our business."

"This is an important strategic alliance and we're thrilled to partner with an outstanding organization like the Canucks," said Nadir Mohamed, President and CEO, Rogers Communications. "B.C. is a critical market for Rogers and this announcement further enhances our investment in the province and builds on our powerful sports legacy. We look forward to partnering with the Canucks to engage fans and to connect Canadians to what matters most, including their passion for sports and hockey."

Rogers has a long history in sports. The company operates the Toronto Blue Jays baseball team as well as the Rogers Centre and Rogers Sportsnet.

An official unveiling of the external and internal signage will happen at the downtown Arena prior to the start of the 2010-11 NHL season; the Canucks' 40th anniversary playing in the NHL. Rogers takes over the Arena naming rights from General Motors of Canada Limited (General Motors) which had been the naming rights partner since the Arena opened in 1995.

    About the Aquilini Investment Group/Canucks Sports & Entertainment
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Owned and operated by the Aquilini Investment Group since 2004, Canucks Sports & Entertainment is committed to providing a premium fan experience through the hockey club, state of the art Arena and charitable and community initiatives.

The Aquilini Investment Group is a diversified family business founded more than 50 years ago by Mr. Luigi Aquilini. The Vancouver-based company owns and manages a national real estate portfolio that includes commercial properties, office buildings, hotels, golf courses, and cranberry and blueberry farms, as well as develops and constructs commercial and residential properties.

The Aquilini Investment Group is dedicated to supporting the community including through the team's charity the Canucks for Kids Fund and its programs and partner foundations; Canucks Autism Network (CAN), Canuck Place Children's Hospice, Juvenile Diabetes Research Foundation, BC Children's Hospital Foundation, the Center for Childhood Research in Diabetes at BC Children's Hospital and the Phoenix Academy for Learning Society (for Autism).

For further information about Canucks Sports & Entertainment, please visit www.Canucks.com.

    About Rogers Communications
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Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

For further information about the Rogers group of companies, please visit www.rogers.com.

SOURCE ROGERS COMMUNICATIONS INC.