Rogue Paper's TV Tune-In App Reaches More Than 1,000,000 Users With its Second Screen Application Rogue Paper continues to grow its user base by deploying its TV Tune-In Application for an increasing number of Television shows.

ATLANTA, July 23, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB:ECDC) announced that its subsidiary, Rogue Paper Inc, and its TV Tune-In platform now reach more than 1,000,000 users with its Second Screen TV application. 

Rogue Paper's TV Tune-In platform allows users a second screen experience for a number of popular TV programs, and channels, to interact and comment with each other during live broadcasts. Since inception and launch, TV Tune-In has developed a number of apps for network shows based off the TV Tune-In platform, and now has more than 1,000,000 users running the mobile and web-based applications.

TV Tune-In's social curation engine, a tool for creating a personal collection of messages from the social sphere to an authenticated user, is processing tens of thousands of messages and comments per live event to give users the best of the best content.  It works to provide a tailored stream of information so that users don't get lost in the wealth of data and irrelevant messages.

"We hope to expand TV-Tune-In successes to other social media platforms where our social curation engine can match users' preferences with relevant messages filtering across a broad social media space," said Kayode Aladesuyi, ECDC CEO.

For more information visit: www.roguepaper.com

About Rogue Paper

Rogue Paper, a subsidiary of ECDC is a developer of TV Tune-In Application TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). The apps aim to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and Like their favorite show, chat with friends, play trivia games, watch exclusive video content, photos and more.www.tvtunein.com  www.roguepaper.com

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTC.BB: ECDC ) is a holding corporation with a diversified group of technology companies. Its business portfolio include businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

EarthSearch offers solutions using the world's first wireless communication between GPS and RFID. EarthSearch delivers solutions relevant to the operations of businesses and governments across the globe, providing efficiency, cost saving, continuous visibility of assets and cargo in transit, with real time visibility across the entire supply chain.  www.earthsearch.us

StudentConnect also utilizes our proprietary wireless communication between GPS and RFID to provide transportation safety and class attendance monitoring solutions to schools, alerting parents and schools of safe departure and arrival of students riding on school buses.  www.studentconnect.us

Rogue Paper's award-winning social media technology. TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's  CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted).  www.roguepaper.com

WetWinds, a new social media division scheduled to launch in 2012 will deliver human to human interactive social media experience to audiences and users across the globe. Register to be part of the first one million global beta users at: www.wetwinds.us

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact

Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
investorrelations@eastcoastdiversified.com

SOURCE East Coast Diversified Corporation



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