Rojo's Unveils New Line of Artisan-Crafted Salsas and Dips

Pioneer of Fresh, Refrigerated Salsas Delivers Great, Homemade Taste and Authentic Mexican Flavor in 13 New Varieties

Nov 03, 2015, 08:03 ET from Rojo’s

CYPRESS, Calif., Nov. 3, 2015 /PRNewswire/ -- Rojo's, leading maker of refrigerated salsas that are the gold standard in the marketplace, recently unveiled a new line of restaurant-quality salsas and dips featuring new flavors as well as a fresh, new look for the brand. Committed to bringing authentic Mexican flavors from restaurant tables to yours, the artisanal salsas are made in small batches using premium, fresh-cut ingredients to deliver delicious homemade taste and freshness in every bite. Available in 13 unique flavors, Rojo's delicious array of versatile salsas and dips will liven up any meal or social gathering.

"Rojo's has a rich heritage in refrigerated foods and is devoted to creating fun, flavorful salsas and dips which embrace the authentic quality of the very first secret family recipe made in 1965," said Mark Miller, vice president of marketing at Simply Fresh Foods. "With its complexity of flavors, a tub of Rojo's has a way of bringing people together at parties, while also offering versatility in the kitchen that enables anyone to make zesty, healthful dishes, without adding unwanted fat and calories."

Always cold-processed and never cooked, Rojo's restaurant-quality salsas and dips are crafted in small batches using premium, fresh-cut ingredients like diced tomatoes, flavorful chiles, onions and robust seasonings for unparalleled freshness and homemade taste. Rojo's foods contain non-GMO ingredients and zero fat or cholesterol, with the majority of its portfolio gluten-free and certified Kosher. A sampling of Rojo's 13 flavor varieties includes:

  • Homestyle Salsas (mild, medium, hot, and single-serve)
  • Specialty SalsasRestaurant Style, Pico De Gallo, Fire Roasted, Southwest Fire Roasted, and more
  • Inspired SalsasBlack Bean & Corn, Roasted Tomatillo Avocado, and more
  • Layer Dips5-Layer Dip and Savory Black Bean Layer Dip

Rojo's is available in the refrigerated dairy/deli case at more than 25,000 grocery retailers in the U.S., including Walmart, Safeway, Kroger, Albertson's, Ralph's, Stater Bros., Winco and in Costco and Sam's Club stores.

About Rojo's
Founded in 1985, Rojo's has a rich heritage in refrigerated foods, beginning with a secret homemade salsa recipe from Mexico that was brought to the U.S. in 1965. Today, Rojo's is the industry leader in refrigerated, fresh-cut salsa, offering a complete line of fresh, restaurant-quality refrigerated salsas that are the gold standard in the marketplace. At the heart of the company's nearly 30-year legacy are its artisan-crafted salsas, which are made in small batches using premium, fresh cut ingredients in order to deliver great, homemade taste and freshness. Rojo's is available in the refrigerated dairy/deli case in grocery retailers nationwide, including Walmart, Safeway, Kroger, Albertson's, Ralph's, Stater Bros., Winco, Costco and Sam's Club stores.

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SOURCE Rojo’s