WESTPORT, Conn., June 6, 2012 /PRNewswire/ --
What: Adam Kaufman, PhD, General Manager of dLife Healthcare Solutions, will discuss the role of mobile technology in multi-media-based interventions for diabetes and other disease management during the Mobile Health Association Plugin Conference, part of the GoMobile Tour initiative. Dr. Kaufman will highlight case studies from both dLife's consumer and B2B programs that have leveraged mobile technology to successfully increase patient engagement and drive behavior change. The presentation will also highlight dLife's proprietary research and approach strategy around multi-media disease management programs.
Where: Mobile Health Plugin Conference, Loews Philadelphia Hotel, Millennial Hall
When: Monday, June 11, 2012, 9:45 – 10:15 a.m. EDT
Who: Adam Kaufman is a pioneer of technology and media solutions that drive patient behavior change and promote improved outcomes and reduced healthcare utilization. He has directly led the development, rollout and evaluation of solutions currently used by dozens of healthcare organizations that touch tens of thousands of patients daily. He combines a unique expertise in program design, with health economics and a keen insight into what drives value-based healthcare.
Kaufman received a B.S. in Economics from the Wharton School at the University of Pennsylvania, and a B.A.S. in Systems Engineering from the University of Pennsylvania. Upon graduating, he received a Fulbright Scholarship for work and study in Mexico. He completed his PhD in Applied Economics with a focus on micro-economic models of health behavior choice from the University of Southern California. He has been an invited speaker and blogger for a number of prestigious organizations including Health 2.0, The Care Continuum Alliance, WorldCongress Conferences, and the Center for Connected Health.
About dLife – It's YOUR Diabetes Life!
dLife is the number-one community network and resource for millions of people with diabetes, their caregivers and healthcare providers. dLife engages this growing population in positive and proactive self-care across a variety of media channels. Its award-winning outlets include dLife.com, the leading online diabetes destination, attracting more than one million unique visitors a month, and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only national TV series dedicated to people with diabetes, with over half a million viewers, airing every Sunday on CNBC (7 p.m. ET); popular mobile applications; as well as consumer and professional programs driving proactive diabetes self-management. dLife has been recognized with numerous media and editorial awards.
dLife Healthcare Solutions applies evidence-based content and technology solutions built specifically for health plans and healthcare providers who want to engage their diabetes populations as consumers of their own healthcare and owners of their own condition. dLife has demonstrated positive and direct impact on health outcomes via a recently completed randomized trial performed by the Geisinger Healthcare System.
SOURCE dLife Healthcare Solutions