Rolltech and Bowlmor AMF Team Up to Bring New Dimension to Lifestyle Bowling Experience
LAS VEGAS, Sept. 14, 2015 /PRNewswire/ -- Rolltech, the free app-based global bowling competition and analytics platform, has announced a significant relationship with Bowlmor AMF, the largest operator of bowling centers in the world. The relationship represents an opportunity to integrate the innovative Rolltech platform into the sport's most exciting venue concept.
Bowlmor AMF bowling centers have revolutionized bowling with high-energy environments featuring hip design elements, dynamic video screens, blacklight lanes, and expansive food and beverage offerings complete with world-class service, The highly successful company currently operates over 300 centers under the AMF, Bowlmor, Bowlero, Brunswick Zone and Brunswick Zone XL brands.
"Bowlmor AMF is the leader in creating lifestyle entertainment destinations for a new generation of bowlers," said Rolltech CEO Rich Belsky. "We are very excited about bringing the technology behind Rolltech to add a completely new dimension in line with revolutionizing that experience."
Rolltech creates connections between bowlers, enabling them to track their games and lifetime stats, analyze their performance, earn performance points and redemptions, and challenge and compete with others worldwide, including Rolltech-affiliated professionals. They can also earn points and incentives for online and in-center merchandise or services as well as prizes.
In the initial stage of the relationship, beginning on Sept. 14, 2015, Rolltech will be integrated at 10 Bowlmor AMF owned centers in cities including Fresno, Upland and Arcadia, Calif.; Westminster, Colo.; Lyons, Ill.; East Haven, Conn.; Carolier, N.J.; Chesapeake and Richmond, Va.; and Winston-Salem, N.C.
"Rolltech offers a host of tremendous benefits for our consumers across the country by engaging players more deeply in their competition, encouraging return visits and customer loyalty, and offering incentives for other center services," said Colie Edison, VP of Marketing for Bowlmor AMF.
Rolltech auto-scoring centers have access to a powerful analytics platform and real-time communication tools through the system's Center Strike Portal. Bowlers can earn points redeemable for prizes in the center that are tracked and reconciled through its POS system. Center operators can view patronage data, send customizable messages, add leagues and tournaments, and view leaderboards and live in-center action.
Rolltech is available for download on the App Store or Google Play. For more information, visit rolltechbowling.com.
About Rolltech
Headquartered in Downtown Las Vegas, Rolltech is a global competition platform that allows bowlers to track their scores and stats in real-time and foster connection with bowlers around the world. With active users in more than 3,500 bowling centers and 40 countries, Rolltech's mission is to change the way the world plays, watches, and interacts with the sport of bowling. An exclusive technology partner of the PBA, Rolltech is currently auto-enabled in centers throughout the US. Rolltech auto-enabled centers have access to a powerful analytics platform and real-time communication tools for their bowlers, facilitating a lasting connection between bowler and center. Visit rolltechbowling.com for more information.
About Bowlmor AMF
Bowlmor AMF is the largest operator of bowling centers in the world, with 264 domestic locations and 8 locations in Mexico that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide, which was at the time the world's largest owner and operator of bowling centers.
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SOURCE Rolltech
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