BOSTON, Sept. 19, 2013 /PRNewswire/ -- In 2013, multiplay penetration of households reached 47.5 percent, with 34.8 percent of all households using triple-play services. While RCS&RDS, Romtelecom and UPC are the main players in multiplay services, Pyramid expects competition to intensify further after the regulator opened the market to MVNOs in 2012, according to a new report from Pyramid Research (www.pyr.com).
Romania: Convergent Services to Thrive with the Regulatory Push for MVNOs offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
"In June 2012, the Romanian regulator approved guidelines to introduce MVNOs into the market," says Olena Kaplan, Associate Analyst at Pyramid Research. At the time of approval, ANCOM reported that 17 licensed operators had expressed interest in operating an MVNO. UPC and Posta Romania are among the larger companies that have announced plans to launch MVNO services.
"The intensified competition is reflected in a number of operators expanding their services where they are not yet present; for example, cable operator UPC said it is entering the mobile market using an MVNO business model, while the leading mobile operator, Orange, has entered the pay-TV segment offering DTH services," Kaplan explains. "Another MVNO entrant to the mobile market, RUNEX Telecom, formerly Enigma Systems, will most likely focus on innovative services, such as using a single number on more than one SIM card," she says.
Romania: Convergent Services to Thrive with the Regulatory Push for MVNOs is part of Pyramid Research's Europe Intelligence Report Series and is priced at $990. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research