Room 214 Launches Video Scribing Service for Effective Social Media Marketing

Storytelling through video scribing and animation helps organizations effectively engage audiences in a social format worthy of sharing

Dec 14, 2010, 11:00 ET from Room 214

BOULDER, Colo., Dec. 14, 2010 /PRNewswire/ -- Room 214, a pure-play Social Media Agency, has launched its new video scribe service to provide marketing professionals with a visual platform of how to take complex stories, and through the use of audio, video and animation - simplify and amplify the message.

To spearhead the launch, the company created its own video scribe "The Story of Room 214," to provide a glimpse of the potential the service has if applied to their own business.

"The task of creating viral videos for exposure's sake is a high-risk, high-price endeavor," says Jason Cormier, co-founder of Room 214. "Scribing enables the storyteller to dive deeper into the meaning of a story, while providing clarity, emotional resonance and increased retention with the audience."

Video scribing effectively communicates complex stories and paired with best practices in social media and marketing distribution it has a the potential to gain a large and targeted audience that will view the content and be motivated to share the story within a desired online community.

Room 214's extensive experience developing social media campaigns for clients large and small led to the development of its own the scribing process, from creation and deployment to conversion. Steps in the scribing process include:

  • Capturing the authentic story
  • Understanding the intended outcome or conversion
  • Scripting the audio
  • Delivering storyboards
  • Applying visual animation
  • Time lapse visuals to audio
  • Crafting the social distribution strategy
  • Optimizing the delivery content
  • Tracking conversions

"Scribing taps into the psychological motivations of emotion, information, identity and self expression that gain people's attention and, ultimately, drives them to take action, such as sharing a video on an organization's behalf or purchasing a product or service," says James Clark, co-founder, Room 214. "Visual storytelling, be it infographics or whiteboard video production, provides an easy way to share information and helps direct some form of conversion, like signing up for a demo. These are qualities that pure viral videos inherently lack and corporate marketing teams require."

Supporting Resources


About Room 214

Room 214 is a Social Media Agency. We help companies engage with the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising. 

Twitter: @Room_214 

Facebook: http://www.facebook.com/Room214

Media Contact:

Lindsay Brust, Room 214

303-444-9214 x115

lbrust@room214.com



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