Root Orange Revolutionizes Small Business Marketing With Location-Based Leasing of Highly Coveted, Generic Domain Names

SILVER SPRING, Md., March 2 /PRNewswire/ -- Root Orange (www.rootorange.com), the pioneer in geographic domain-splitting, today announced the official launch of its service with the number one legal domain name in the world, Attorney.com, now available for location-based leasing. Root Orange is the first and only company that allows multiple people or businesses to exclusively operate the same domain name in different geographic markets. Until today, a domain name could only be used for a single website – but Root Orange's patent-pending technology changes that paradigm entirely.

Enabling localized leasing of domain names opens up new online marketing possibilities for small businesses. "We're excited to launch our game-changing technology so small businesses can finally stand out from the crowded online marketplace and boost the return on their always limited marketing dollars," said co-founder Camilo Acosta.

More than ever before, local businesses can create a big presence on the web and cash-in on major search engine traffic.  In a Web-driven culture where 80% of Internet users search online for local goods and services, Root Orange's domain-splitting technology gives every small business the ability to use generic domain names for their websites.  Using generic names in ad campaigns can increase response rates by 40-60%.  Some generic names also rank highly on search engine results and compete with bigger businesses for the same customer base.

As the top legal keyword worldwide, "Attorney" generates over 1.8 million monthly exact searches in the United States alone. Law firms and individual attorneys, in any metropolitan area, can now grab their share of exclusive localized traffic to and marketing power of the www.attorney.com domain – seizing an immediate and enormous competitive advantage in their regional marketplace.

The innovative technology behind Root Orange has recently caught the attention of the organizers of South by Southwest (SXSW), the renowned Austin-based conference and festival that showcases the convergence of original music, independent film, and emerging technology.  Root Orange has been selected to present at SXSW Interactive at the Microsoft BizSpark Accelerator Competition on March 15th.  The event will be live-streamed on http://sxsw.com.

About Root Orange

With its revolutionary geographic domain-splitting technology, Root Orange gives every small business use of the most powerful online marketing tools ever:  premium, generic domain names.  Small businesses can now lease the generic domain name they have always wanted exclusively for their local market. Local and regional businesses that own and use a premium domain name can also generate additional leasing income through Root Orange, while simultaneously using their name for their own website. 

The company's leadership, made up of two former college roommates from Princeton University, recently won the university's prestigious $35,000 alumni business plan competition. Root Orange is headquartered in downtown Silver Spring, MD, inside the Washington, D.C. Beltway. For more information, please visit www.rootorange.com.  If you own a generic domain name, please contact us at [email protected].

All company names, brand name, and product names herein are trademarks of their respective holder(s).

SOURCE Root Orange LLC