PRINCETON, N.J., May 20, 2013 /PRNewswire/ -- Rosetta, a leading customer engagement agency and independent brand in the Publicis Groupe, is building on its run of new Commerce assignments with the Platinum Sponsorship of the IBM Smarter Commerce Global Summit 2013, which begins Tuesday, May 21 and runs through Thursday, May 23 in Nashville, TN. Rosetta, Publicis and IBM recently expanded a 10+ year global partnership that capitalized on the global reach of the Publicis Groupe network to establish Rosetta as the agency best positioned to capture a major portion of the global commerce market. The agency has completed more than 100 commerce implementations and expects commerce-related revenues to top $100 million this year.
Rosetta representatives will be available through the entirety of the event at Booth G-1 and will draw upon their industry-leading Commerce experience by sharing numerous case studies of clients that have been able to drive deeper levels of engagement through insight-driven commerce solutions. Executives from Rosetta will also participate in two presentations for event attendees:
- Adam Brown of Rosetta, along with Jan Hedges of IBM and Michael Au of IBM Canada, will participate in the panel discussion titled "Implementing Search-Driven Merchandising Commerce Solutions" from 4:30-5:30 p.m. on Tuesday, May 21.
- Rosetta Managing Partner Mark Eckman and Steve Schwarz of Rosetta will make a presentation titled "Rapidly Deploying an Expandable Global E-commerce Platform for Sunglass Hut" from 10:45-11:45 a.m. on Wednesday, May 22.
Rosetta CEO Tom Adamski said, "Our proven track record in Commerce innovation and expanded partnership with IBM make us uniquely suited to help clients build and optimize Smarter Commerce-based marketing systems that drive customer engagement, strengthen brand relationships and optimize revenue."
Rosetta Partner, Global Commerce Lead Gary Schoch said, "We're the only agency in the market combining a deep consulting heritage with leading edge technology to build and optimize the Commerce and content ecosystem. We bring a broader market context to Commerce, and importantly, an ability to uncover unique customer insights that enable marketers to find their most valuable customers and create transaction experiences that fuel brand advocacy. We're looking forward to sharing our insights and experience with attendees at Smarter Commerce."
Rosetta has a team of more than 100 consultants able to harness and analyze a client's multiple data streams in order to identify and understand the evolving needs and motivations of the client's best customers. Translating these insights rapidly into execution requires deft implementation of the entire commerce and content ecosystem.
Rosetta's Commerce specialists serve a rapidly expanding and diverse global client list that includes Dorel (Consumer Products/US), Genco (Distribution/US), hhgregg (Electronics Retail/US), Holt-Renfrew (Luxury Retail/Canada), Luxottica (Eyewear Retail/Italy), Newell-Rubbermaid (Consumer Products/US) and Sigma Pharma (Manufacturer of Over-The-Counter and Prescription Drugs/Australia).
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.