Rosetta Names Jennifer Friedberg Head of Consumer Products & Retail

Sep 06, 2012, 12:00 ET from Rosetta

PRINCETON, N.J., Sept. 6, 2012 /PRNewswire/ -- Rosetta, an independent brand within the Publicis Groupe of global agencies and one of the nation's largest interactive agencies, today announced that Jennifer Friedberg has been named Managing Partner, Consumer Products & Retail. Friedberg has been a pioneer in digital for a variety of leading global brands, bringing more than 20 years of in-depth marketing and digital experience to this role. She joins the agency from Thought Works Group, a strategic marketing consultancy, where she was CEO. In her new role, Friedberg will be responsible for developing and guiding the strategies, services, products and positioning of Rosetta's Consumer Products & Retail Vertical. She will report to Chief Operating Officer Mark Taylor and will be based in the agency's New York City and Cleveland offices.

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"Jennifer is joining us at a critical juncture in the growth of our Consumer Products & Retail Practice," says Mark Taylor, Rosetta Chief Operating Officer. "With the tremendous changes that are continuing to take place in these industries, we need a leader who combines excellence in strategic thinking with the ability to build strong teams that can create and deliver truly innovative solutions to our clients. Jennifer Friedberg is that person, and we're extraordinarily lucky to have her on the Rosetta team."

Friedberg describes her vision of the industry and her new role: "One of the constants throughout my career has been leading clients to embrace new technologies in order to build and deepen consumer engagement. This continues to be challenging for brands as the channels, devices, platforms, etc., rapidly evolve - as do customer expectations. Customers today not only have a stronger voice, but they are demanding differentiated and streamlined user experiences, advanced personalization, omni-channel integration through connected devices, and community connection and empowerment, among many other things. It's a complex marketing world out there, and I'm confident that Rosetta's capabilities and expertise are what's needed to help clients connect with these consumers and build long-lasting, profitable relationships. This new role allows me to work with the industry's top talent and help our clients build the right marketing programs that will drive measurable business impact."

Prior to Thought Works Group, Friedberg served as General Manager of Cheil North America, part of Cheil Worldwide, a Samsung Company. Her experience also includes leadership roles at Draftfcb and The Sloan Group, both IPG companies. During the formative years of interactive, she was part of the executive team at LBi (formerly IconMedialab). Earlier in her career, Jennifer worked at OgilvyOne and McCann-Erickson. She began her marketing career at American Express.

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

About Rosetta's Consumer Products & Retail Practice

Rosetta's Consumer Products & Retail Practice is a market leader in Commerce. Our Practice continues to drive marketing innovation for long-standing clients including hhgregg, Jo-Ann Fabric & Craft Stores, Jos. A. Bank, Philosophy, Luxottica and OfficeMax, to name a few. Rapidly expanding into new markets, we have recently brought in new client engagements including Aldo, Cencosud, Dorel and Holt Renfrew. These clients span a cross section of geographies including U.S., Canada, Latin America and Europe.

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SOURCE Rosetta