Rosetta's Award-Winning Intern Program Enhances Marketing for The Centers for Families and Children 77 Students Across Nine Company Locations Work Together to Improve Local Non-Profit's Digital Marketing
PRINCETON, N.J., Aug. 8, 2013 /PRNewswire/ -- The Centers for Families and Children (The Centers), one of the oldest and largest non-profit organizations in the Cleveland area, partnered with Rosetta for the third summer in a row to expand their digital presence that will better represent the multi-service organization, all with the help from college interns staffed at the customer engagement agency.
Each summer Rosetta's interns work pro bono on a project for a non-profit organized by the College Recruiting Team. The project tests college and graduate students' problem solving skills and increases their skill-sets by exposing them to on-the-job training. In return, the non-profit gains access to one of the nation's largest digital interactive agencies' services. The project completed by the 2013 summer interns expanded across all departments of The Centers, allowing the non-profit to improve donors' online experience, develop a client relationship management strategy and centralized database, and re-platform The Centers' ease@work website.
"We can't possibly quantify the value that the Rosetta interns bring to our organization," says Amy Martin, Vice President of Marketing and Communication for The Centers. "While we have pre-defined projects and goals that are always met and are executed, we also get to work one-on-one with fresh minds eager to learn and to share their insights and perspectives. It's a true gift that we don't take for granted." Martin works as The Centers' liaison for Rosetta's College Recruiting team throughout the summer, helping to select the most impactful projects and driving them to completion.
Kicking off in May, 77 Rosetta interns located across nine different offices spent more than 3,600 hours on The Centers' projects that ranged from website development work to creating a client relationship management platform that helped the organization better interact with those in need. The project, which ends in mid-August, is designed to create collaboration among offices across the United States and give the interns interaction with full-time Rosetta staff and subject matter experts, who manage the project from start to finish.
"The summer project creates challenges for our students that they do not have the opportunity to see in the classroom," said Halley Marsh, Rosetta's College Recruiting Manager. "Our interns encounter real client requests that our agency handles on a daily basis, as well as the added difficulty of working with fellow interns located in three different time-zones and among all nine of our agency locations. This is as real-world as it gets and gives them a preview of what is in store for them when they graduate!"
The internship also is designed to highlight leaders, or students who rise to the top during the summer stint. Ryan Pastor, a senior from Baldwin Wallace University first started interning with Rosetta in 2011, the same summer that Rosetta first began partnering with The Centers. When asked about the summer projects, Pastor said, "I am proud to say that the work we have done has an impact. It's very rare that you find an internship that gives you this much experience but also exposes you to an agency that is focused on bettering a community. The interns gain, The Centers gain and so do those in need of support. You can't get much better than that."
"We are so grateful for the strong partnership between Rosetta and The Centers that has grown into a crucial part of our summer programming for our college interns," said Shawn Cornelius, Partner at Rosetta and member of The Centers board. "Rosetta provides The Centers with some of the brightest marketing, technology and creative students that have the privilege to gain on-the-job training and real-life experience that will help them move forward with their careers. This project facilitated important skills for our interns to experience like teamwork, leadership, project management and time management."
In addition to working on The Centers' project, Rosetta's College Recruiting team provided the interns with professional development training on accepting feedback, career development, and the agency's business units. Rosetta interns also had the opportunity to volunteer with The Centers' Produce Markets, attend company social events, and work on additional client work under the supervision of their mentor.
Last summer the interns had the opportunity to create a new website for The Centers that launched on September 28th, 2012. The new site, TheCentersOhio.org, has shown more than a 60 percent growth in viewership compared to the previous site and has proven to be an extraordinary recruiting tool for The Centers as it continues to expand its presence in the community.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.