Rosetta's Daniel Blackburn Partners with Alliance Data's Scott Gamble to Lead Mobile and Retail Commerce Session at DMA 2012

Oct 16, 2012, 12:13 ET from Rosetta

PRINCETON, N.J., Oct. 16, 2012 /PRNewswire/ -- Rosetta announced today that Daniel Blackburn, Vice President of Mobile, is partnering with Scott Gamble, Vice President of Digital Solutions for Alliance Data Retail Services, to present a session focused on mobile and retail commerce at this week's DMA 2012 Annual Meeting, hosted by the Direct Marketing Agency. DMA 2012 is being held October 13-18 at Mandalay Bay in Las Vegas, Nevada. Blackburn's and Gamble's session, titled "Flash! How Immediacy and LBS Drive Retail Transactions," will be presented on October 17, 10-10:45 a.m. MT.

Rosetta is an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies. Alliance Data Retail Services is a leading provider of private label and co-branded credit cards, managing more than 100 programs for some of North America's best-known brands.

"As part of today's multi-channel world, retailers are being forced to adapt to a 'culture of immediacy,' where consumers now expect to have what they want, at any time," said Daniel Blackburn, Vice President, Mobile at Rosetta.  "In retail, we've seen an evolution through many stages, each time driven by consumer demands and technology enablement."

"Shoppers today want the ability to interact with retailers wherever they are, whenever they choose—in many ways, it's a retailer's dream come true, as an invitation to be a constant companion to the brand-loyal shopper," said Scott Gamble, Vice President of Digital Solutions for Alliance Data Retail Services. "That's the promise of there-when-you-need-it mobile engagement: to delight consumers with brand-building services that are, literally, always at hand."

In the presentation, Blackburn and Gamble will share best practices and real-world case studies to show how brands can capitalize on today's "culture of immediacy" by pinpointing the channels, messages and devices that consumers want at the precise moments they want them. Session attendees will get:

  • A clear view of the existing opportunities for retailers to integrate mobile into their marketing mix;
  • The most effective ways to leverage tools such as flash sale sites, in-store coupons and QR codes;
  • How to deliver experiences that ensure success over time.

For more information about the session and to RSVP, please visit:

About Rosetta
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. |Twitter: @RosettaMktg |Facebook:   

About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site,, or you can follow us on Twitter at

SOURCE Rosetta